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books
books
Title:
From Fiorucci to the Guerrilla Stores: shop displays in architecture, marketing and communications
From Fiorucci to the Guerrilla Stores: shop displays in architecture, marketing and communications
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Price:
$19.95
(available to order)
Summary:
From Epicentres to the luxury raves of guerilla stores, from minimalist aesthetics to pop editorials. The fashion system expects innovation, flexibility, softness and entertainement from architecture. It wants legitimisation. It wants the values of the brand staged by architecture laden with meaning. Tracing 30 years of architecture for fashion and communication(...)
$19.95
(available to order)
Summary:
From Epicentres to the luxury raves of guerilla stores, from minimalist aesthetics to pop editorials. The fashion system expects innovation, flexibility, softness and entertainement from architecture. It wants legitimisation. It wants the values of the brand staged by architecture laden with meaning. Tracing 30 years of architecture for fashion and communication(...)
Subject:
Commercial interiors, Building types
Commercial interiors, Building types
Publication:
January 2007, Venice
January 2007, Venice
Title:
From Fiorucci to the Guerrilla Stores: shop displays in architecture, marketing and communications
Actions:
Price:
$19.95
(available to order)
Summary:
From Epicentres to the luxury raves of guerilla stores, from minimalist aesthetics to pop editorials. The fashion system expects innovation, flexibility, softness and entertainement from architecture. It wants legitimisation. It wants the values of the brand staged by architecture laden with meaning. Tracing 30 years of architecture for fashion and communication strategies, from Elio Fiorucci to Rei Kawakubo, by way of Calvin Klein and Giorgio Armani, learning the Japanese lesson and overturning communicative logics with Prada, what will the possible future scenario of a relationship between fashion and architecture be? Claudio Marenco Mores, architect, graduated from the IUAV en Venice with a thesis on the use of architecture as a means of brand communication. He specialised in brand design and marketing for luxury goods at the European Institute of Design. He has worked as editor for various fshion magazines and is currently the marketing manager for a company involved in lighting design. MODE is a project by Fondazione Pitti Discovery directed by Maria Luisa and devoted to the ideas and figures of the fashion world.
From Fiorucci to the Guerrilla Stores: shop displays in architecture, marketing and communications
Actions:
Price:
$19.95
(available to order)
Summary:
From Epicentres to the luxury raves of guerilla stores, from minimalist aesthetics to pop editorials. The fashion system expects innovation, flexibility, softness and entertainement from architecture. It wants legitimisation. It wants the values of the brand staged by architecture laden with meaning. Tracing 30 years of architecture for fashion and communication strategies, from Elio Fiorucci to Rei Kawakubo, by way of Calvin Klein and Giorgio Armani, learning the Japanese lesson and overturning communicative logics with Prada, what will the possible future scenario of a relationship between fashion and architecture be? Claudio Marenco Mores, architect, graduated from the IUAV en Venice with a thesis on the use of architecture as a means of brand communication. He specialised in brand design and marketing for luxury goods at the European Institute of Design. He has worked as editor for various fshion magazines and is currently the marketing manager for a company involved in lighting design. MODE is a project by Fondazione Pitti Discovery directed by Maria Luisa and devoted to the ideas and figures of the fashion world.
Form:
books
books
Publication:
January 2007, Venice
January 2007, Venice
Subject:
Commercial interiors, Building types
Commercial interiors, Building types
