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$42.00
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Summary:
'Post-Branding' empowers better design of public communication for civic and activist groups by replacing corporate branding’s predatory principles with a new set of strategies embedded in a new culture of craft. A new way of being and knowing, for a new way of relating with the world. What is Post Branding? is a work of ‘practical theory’. It is a compact(...)
$42.00
(available to order)
Summary:
'Post-Branding' empowers better design of public communication for civic and activist groups by replacing corporate branding’s predatory principles with a new set of strategies embedded in a new culture of craft. A new way of being and knowing, for a new way of relating with the world. What is Post Branding? is a work of ‘practical theory’. It is a compact(...)
Title:
What is post-branding? , How to Counter Fundamentalist Marketplace Semiotics
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Price:
$42.00
(available to order)
Summary:
'Post-Branding' empowers better design of public communication for civic and activist groups by replacing corporate branding’s predatory principles with a new set of strategies embedded in a new culture of craft. A new way of being and knowing, for a new way of relating with the world. What is Post Branding? is a work of ‘practical theory’. It is a compact ‘pocket-book’ format publication composed of four main sections. The first, ‘DIS-BRANDED’, is a text of 20 short page-long chapters exposing the ideological underbelly and real-world impact of branding. The second, ‘MIXED MESSAGES’, is a visual essay illuminating the texts’ main themes. The third, ‘MANUAL’, presents a framework for a critical alternative to corporate branding, appropriating found instructional diagrams as a brand manual satire. This section also includes examples of completed contemporary projects that have implemented post-branding principles. The book concludes with ‘CONTEXT’, featuring a conversation with cultural theorist Brian Holmes and an argument with design historian Steven Heller.
What is post-branding? , How to Counter Fundamentalist Marketplace Semiotics
Actions:
Price:
$42.00
(available to order)
Summary:
'Post-Branding' empowers better design of public communication for civic and activist groups by replacing corporate branding’s predatory principles with a new set of strategies embedded in a new culture of craft. A new way of being and knowing, for a new way of relating with the world. What is Post Branding? is a work of ‘practical theory’. It is a compact ‘pocket-book’ format publication composed of four main sections. The first, ‘DIS-BRANDED’, is a text of 20 short page-long chapters exposing the ideological underbelly and real-world impact of branding. The second, ‘MIXED MESSAGES’, is a visual essay illuminating the texts’ main themes. The third, ‘MANUAL’, presents a framework for a critical alternative to corporate branding, appropriating found instructional diagrams as a brand manual satire. This section also includes examples of completed contemporary projects that have implemented post-branding principles. The book concludes with ‘CONTEXT’, featuring a conversation with cultural theorist Brian Holmes and an argument with design historian Steven Heller.
Form:
books
books
Publication:
July 2023
July 2023
Subject:
Graphic Design and Typography
Graphic Design and Typography
