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Designers and pundits explore what it means to be a designer in a corporate-driven, over-branded, global consumer culture. The book tackles design responsibility with a scope and diversity previously unseen. Forty essays and interviews espouse viewpoints covering a wide range of social, professional, political, and cultural topics including: reality branding, game design(...)
Graphic Design and Typography
May 2003, New York
Citizen designer : perspectives on design responsibility
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Designers and pundits explore what it means to be a designer in a corporate-driven, over-branded, global consumer culture. The book tackles design responsibility with a scope and diversity previously unseen. Forty essays and interviews espouse viewpoints covering a wide range of social, professional, political, and cultural topics including: reality branding, game design and school violence, socially responsible advertising and exploitation, and design as a force for improving the environment. Edited by two advocates of socially responsible design, Citizen Designer responds to the tough questions being asked by today’s designers: How can a designer effect social or political change? Can design be more than a service to clients? When does a designer have to take responsibility for a client’s actions? At what point must a designer take a stand? This book encourages designers and students of design to carefully research the clients they work with; to be alert about corporate, political, and social developments; and to design socially responsible products. With essays by: Hugh Aldersey-Williams, Julie Baugnet, Leslie Becker, Roy R. Behrens, Nancy Bernard, J.D. Biersdorfer, Anne Bush, Robbie Conal, Michael Dooley, Stuart Ewen, Thomas Frank, Ken Garland, Peter Hall, Mr. Keedy, Maud Lavin, Victor Margolin, Carolyn McCarron, Katherine McCoy, David Reinfurt, Chris Riley, Chase A. Rogers, Michael Schmidt, Judith Schwartz, Matt Soar, Gunnar Swanson, Susan S. Szenasy, Teal Triggs, Tucker Viemeister, David Vogler, and Cheryl Towler Weese. And interviews with: Fabrizio Gilardino, Milton Glaser, Kalle Lasn, Robert Menard, Don Norman, Mark Randall, David Sterling, Stanley Tigerman, and Shawn Wolfe.
Graphic Design and Typography
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The life and legend of New York City, from the size of its skyscrapers to the ways of its inhabitants, is vividly captured in this collection of more than 250 maps, cross sections, ?owcharts, tables, board games, cartoons and infographics, and other unique diagrams spanning 150 years. Superstars such as Saul Steinberg, Maira Kalman, Christoph Niemann, Roz Chast, and(...)
Architectural Plans and Cartography
April 2021
Decoding Manhattan: island of diagrams, maps, and graphics
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The life and legend of New York City, from the size of its skyscrapers to the ways of its inhabitants, is vividly captured in this collection of more than 250 maps, cross sections, ?owcharts, tables, board games, cartoons and infographics, and other unique diagrams spanning 150 years. Superstars such as Saul Steinberg, Maira Kalman, Christoph Niemann, Roz Chast, and Milton Glaser butt up against the unsung heroes of the popular press in a book that is made not only for lovers of New York but also for anyone who enjoys or works with information design.
Architectural Plans and Cartography
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Pas d'explications alambiquées. Pas de jargon. Le livre pour réussir vos créations graphiques est une introduction claire à la discipline. A travers l'étude de 50 créations iconiques, les auteurs présentent les grands principes d'une création visuelle réussie. Traversant les pays et les époques, ils mettent en valeur les règles indispensables, les techniques audacieuses(...)
Graphic Design and Typography
September 2016
Le livre pour réussir vos créations graphiques
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Pas d'explications alambiquées. Pas de jargon. Le livre pour réussir vos créations graphiques est une introduction claire à la discipline. A travers l'étude de 50 créations iconiques, les auteurs présentent les grands principes d'une création visuelle réussie. Traversant les pays et les époques, ils mettent en valeur les règles indispensables, les techniques audacieuses et les petits détails qui font d'une création graphique une image forte et mémorable.
Graphic Design and Typography
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Le livre pour réussir vos créations typographiques est une introduction claire à la discipline. A travers l'étude de 50 créations iconiques, les auteurs présentent les principes majeurs de la création typographique. Choix des polices, lettrage manuel, références historiques, jeux sur les capitales et les bas de casse... sont ainsi mis à l'honneur. Traversant les pays et(...)
Graphic Design and Typography
September 2016
Le livre pour réussir vos créations typographiques
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Le livre pour réussir vos créations typographiques est une introduction claire à la discipline. A travers l'étude de 50 créations iconiques, les auteurs présentent les principes majeurs de la création typographique. Choix des polices, lettrage manuel, références historiques, jeux sur les capitales et les bas de casse... sont ainsi mis à l'honneur. Traversant les pays et les époques, cet ouvrage met en valeur les règles indispensables, les techniques audacieuses et les petits détails qui font d'une création typographique une image forte et mémorable.
Graphic Design and Typography
Type tells tales
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Stretching the boundaries of typographic expression, Type Tells Tales is a sensational showcase of type that is integral to the message it conveys, with the capacity to emote, engage, and guide the reader from one thought to the next. Navigating the far reaches of graphic design, Steven Heller and Gail Anderson reveal how type can render a particular voice or multiple(...)
Type tells tales
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Stretching the boundaries of typographic expression, Type Tells Tales is a sensational showcase of type that is integral to the message it conveys, with the capacity to emote, engage, and guide the reader from one thought to the next. Navigating the far reaches of graphic design, Steven Heller and Gail Anderson reveal how type can render a particular voice or multiple conversations, how letters in various shapes and sizes can guide the eye through dense information, and how type can become both content and illustration, as letters take the form of people, animals, cars, or planes. The book’s 332 illustrations – including 290 in color – feature historical examples by F. T. Marinetti, Bruno Munari, and Francis Picabia, among others, as well as by contemporary designers such as Richard Eckersley, John Hendrix, Maira Kalman, and Corita Kent.
Graphic Design and Typography
$66.00
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In The Moderns, we meet the men and women who invented and shaped Midcentury Modern graphic design in America. The book is made up of generously illustrated profiles, many based on interviews, of more than 60 designers whose magazine, book, and record covers; advertisements and package designs; posters; and other projects created the visual aesthetics of postwar(...)
Graphic Design and Typography
October 2017
The moderns: midcentury American graphic design
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In The Moderns, we meet the men and women who invented and shaped Midcentury Modern graphic design in America. The book is made up of generously illustrated profiles, many based on interviews, of more than 60 designers whose magazine, book, and record covers; advertisements and package designs; posters; and other projects created the visual aesthetics of postwar modernity. Some were émigrés from Europe; others were homegrown—all were intoxicated by elemental typography, primary colors, photography, and geometric or biomorphic forms. Some are well-known, others are honored in this volume for the first time, and together they comprised a movement that changed our design world.
Graphic Design and Typography
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Before defining the IBM company’s graphic look in 1956, Paul Rand had never designed an entire corporate identity. The American graphic designer had created many trademarks for advertising clients, but IBM was his first foray into the conservative realm of big business communications, as well as a turning point for him. This manual offers an in-depth look at the further(...)
IBM: graphic design guide 1969-1987
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Before defining the IBM company’s graphic look in 1956, Paul Rand had never designed an entire corporate identity. The American graphic designer had created many trademarks for advertising clients, but IBM was his first foray into the conservative realm of big business communications, as well as a turning point for him. This manual offers an in-depth look at the further evolution of IBM’s house style in the 1970s and ’80s, from logotypes, fonts, numerals, and type specimens, to highly detailed information on imprinting binders, signage, packaging, and related material. It shows how the graphic designer selects and fits together material to produce visual relationships.
Graphic Design and Typography
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Best-known for his corporate brand logos and art direction, Paul Rand (1914–1986) transformed commercial art from craft to profession, introduced European design standards to American commercial art, influenced the look of advertising and book design, and altered the ways in which major corporations including IBM, UPS, and Westinghouse did business. His adherence to a(...)
Graphic Designers, Monographs
November 2019
Paul Rand: inspiration and process in design
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Best-known for his corporate brand logos and art direction, Paul Rand (1914–1986) transformed commercial art from craft to profession, introduced European design standards to American commercial art, influenced the look of advertising and book design, and altered the ways in which major corporations including IBM, UPS, and Westinghouse did business. His adherence to a strict design form in his work for corporate clients was balanced by a playful side, captured in this spirited collection of literal (and figural) back-of-the-envelope sketches, doodles, notes, and imaginative sparks that later found their full form in his children's books, logos, and personal work.
Graphic Designers, Monographs
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Flèches, volutes, arabesques, sphères, diagonales et parallèles, verticales et horizontales, mots, lettres, formes et images : les logos sont omniprésents au sein de la création graphique. Ils représentent des idées, des concepts et, bien évidemment, des objets. Les cinquante logos présentés par les auteurs de ce livre sont autant d'exemples de bonnes idées au service de(...)
Graphic Design and Typography
September 2019
Le livre pour réussir vos logos
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Flèches, volutes, arabesques, sphères, diagonales et parallèles, verticales et horizontales, mots, lettres, formes et images : les logos sont omniprésents au sein de la création graphique. Ils représentent des idées, des concepts et, bien évidemment, des objets. Les cinquante logos présentés par les auteurs de ce livre sont autant d'exemples de bonnes idées au service de la représentation, de la réputation et de l'identification.
Graphic Design and Typography
Slab serif
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The slab serif typeface—in their classic form, wood types made for large-scale posters, ads, and newspapers—may not be as all-purpose as the gothic or sans serif, but it is equal, if not more powerful, in graphic appeal. Since being introduced in the nineteenth century, slabs have become ubiquitous and are today as popular as ever. Slabs come from a genre of Egyptian(...)
Slab serif
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The slab serif typeface—in their classic form, wood types made for large-scale posters, ads, and newspapers—may not be as all-purpose as the gothic or sans serif, but it is equal, if not more powerful, in graphic appeal. Since being introduced in the nineteenth century, slabs have become ubiquitous and are today as popular as ever. Slabs come from a genre of Egyptian typefaces (some of the leading slabs are called Cairo and Sphinx) brought back to France by Napoleon and marketed in specimen sheets and books as representing a glorious heritage brought to the present. Following the cult typography volumes Scripts, Shadow Type, and Stencil Type, this new volume comprises an artfully curated selection of hundreds of international and classic examples.
Graphic Design and Typography