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R75/5 toaster : a road trip from San Diego - California, to Mexico City / Gonzalo Lebrija
Main entry:

Lebrija, Gonzalo, artist.

Title & Author:

R75/5 toaster : a road trip from San Diego - California, to Mexico City / Gonzalo Lebrija

Publication:

Paris : Onestar Press, 2008

Description:

1 online resource (74 PDF pages) : illustrations

Restrictions:

Open access

Notes:
"Published 2008; 30 x 20,5 cm; Cover: perfect bound / printed plastic cover; Interior: 144 pages on glossy paper / full color"--Publisher's description
"Riding on a BMW motorcycle, Gonzalo Lebrija undertook a journey along the Peninsula Baja California. The choice of the vehicule for this action art is not free: the model in the series R75/5 has an accessory that Lebrija used as a working tool. Indeed, the two chrome plates on Riding on a BMW motorcycle, Gonzalo Lebrija undertook a journey along the Peninsula Baja California. The choice of the vehicule for this action art is not free: the model in the series R75/5 has an accessory that Lebrija used as a working tool. Indeed, the two chrome plates on the sides of its gas tank - which has given to the vehicle the nickname of toaster - is used by Lebrija as a mirror reflecting the landscapes that he re-treats with a camera along his journey. The result is a collection of 66 photographs that translate, as a chronicle of travel, the vicissitudes of Lebrija through the Bajacaliforniano territory. The works of Gonzalo Lebrija always have a strong nature of stage performance. His photographs record actions where there are doses of courage and sense of epic. The solitary journey in the desert, camping opencast, evokes the screenplay of a film in which the protagonist is undertaking an adventure, male and tragic, following an impetus and imprecise boost, which is confronted to nature and quest for oneself. However, the sober and elegantly formal handling of Lebrija conceals the strong emotional charge of his work. The synthetic and severely balanced compositions give to these photographs some sort of unpleasant distance, as if the artist were a dandy who doesn't allow any kind of sentimentality. However, under the cold surface, remains the assertion that it is still possible to undertake actions of defiant individuality like those that once, in a mythical past, humans have done, leaving their footprints over time. In this way, the motorcycle (a kind of parody of the "motorcycle courier") doesn't become just a means of transport, but also the fetish incarnated by a symbolization that brings us back to the immediate identification to real and fictional characters, like Ulysses, Captain Ajab, Ernest Hemingway, James Dean, Marlon Brando, Peter Fonda, etc. By capturing images through the metallic and curved surface of the gas tank, Lebrija uses the motorcycle as a medium. The action fits the role that the artist assigned to himself in this story. Indeed, heroes are not accustomed to talk about themselves. At the best, they would do it obliquely, as in this case, through the slight deformation of the landscape made by the board, and the added brightness by the chrome plate, that the alert viewer would interpret as the keys to decrypt out the author's codes and enter the beautiful refractory surface of his pictures. the sides of its gas tank - which has given to the vehicle the nickname of toaster - is used by Lebrija as a mirror reflecting the landscapes that he re-treats with a camera along his journey. The result is a collection of 66 photographs that translate, as a chronicle of travel, the vicissitudes of Lebrija through the Bajacaliforniano territory. The works of Gonzalo Lebrija always have a strong nature of stage performance. His photographs record actions where there are doses of courage and sense of epic. The solitary journey in the desert, camping opencast, evokes the screenplay of a film in which the protagonist is undertaking an adventure, male and tragic, following an impetus and imprecise boost, which is confronted to nature and quest for oneself. However, the sober and elegantly formal handling of Lebrija conceals the strong emotional charge of his work. The synthetic and severely balanced compositions give to these photographs some sort of unpleasant distance, as if the artist were a dandy who doesn't allow any kind of sentimentality. However, under the cold surface, remains the assertion that it is still possible to undertake actions of defiant individuality like those that once, in a mythical past, humans have done, leaving their footprints over time. In this way, the motorcycle (a kind of parody of the "motorcycle courier") doesn't become just a means of transport, but also the fetish incarnated by a symbolization that brings us back to the immediate identification to real and fictional characters, like Ulysses, Captain Ajab, Ernest Hemingway, James Dean, Marlon Brando, Peter Fonda, etc. By capturing images through the metallic and curved surface of the gas tank, Lebrija uses the motorcycle as a medium. The action fits the role that the artist assigned to himself in this story. Indeed, heroes are not accustomed to talk about themselves. At the best, they would do it obliquely, as in this case, through the slight deformation of the landscape made by the board, and the added brightness by the chrome plate, that the alert viewer would interpret as the keys to decrypt out the author's codes and enter the beautiful refractory surface of his pictures. Texts by Carlos Ashida and Baudelio Lara"--Publisher's Web site
"First edition limited to 800 copies"--Colophon
Published on the occasion of the exhibition R75/5 Toaster held at Galerie Laurent Godin, Paris, 6 September - 4 October, 2008
Title from PDF page 2
Text in English and Spanish
Resources:
Full text PDF
Subject:

Lebrija, Gonzalo Exhibitions.
Lebrija, Gonzalo
Documentary photography Mexican-American Border Region.
Motorcycles Pictorial works.
Photographie documentaire Région frontalière mexicano-américaine.
Motocyclettes Ouvrages illustrés.
Motorcycles
Documentary photography
California Pictorial works.
Mexico Pictorial works.
North America Mexican-American Border Region
Mexico
California

Form/genre:

PDF.
artists' books (books)
Pictorial works
Exhibition catalogs
Artists' books
Livres d'artistes.

Added entries:

Onestar Press, publisher.
Galerie Laurent Godin (Paris, France), host institution.

Actions:
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