Headless Brands [electronic resource].

Title & Author:

Headless Brands [electronic resource].

Publication:

Other Internet 2019

Restrictions:

Open access content

Notes:
Standard Copyright

Summary:

While brands have traditionally been planned and designed directly by corporations, the rise of networked media has challenged the coherence of centrally-managed brand identities. New blockchain-based decentralized organizations take this a step further by giving users financial incentive to spread brand narratives of their own. We introduce the concept of headless brands to explain the community-driven brand dynamics of projects which have no centralized managerial body. We describe some elements of a headless brand’s lifecycle, from formation to adoption, and suggest strategies to maintain a brand’s coherence.
https://www.librarystack.org/headless-brands/?ref=unknown

Resources:
Item Resolution URL

Subject:

Capital movements
Design
Digital media
Finance
Computer networks

Form/genre:

Text

Added entries:

Toby Shorin
Laura Lotti
Sam Hart
Bryan Lehrer
Darren Kong
John Palmer
Thomas Helbig

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