The interface : IBM and the transformation of corporate design, 1945/1976 / John Harwood.

Main entry:

Harwood, John, 1977-

Title & Author:

The interface : IBM and the transformation of corporate design, 1945/1976 / John Harwood.

Publication:

Minneapolis, MN : University of Minnesota Press, 2011.

Description:

278 pages : illustrations ; 26 cm.

Series:

A Quadrant book

Notes:
Includes bibliographical references (pages 232-267) and index.
Introduction: the interface -- Eliot Noyes, Paul Rand, and the beginnings of the IBM design program -- The architecture of the computer -- IBM architecture : the multinational counterenvironment -- Naturalizing the computer : IBM spectacles -- Conclusion : virtual paradoxes.

Summary:

In February 1956 the president of IBM, Thomas Watson Jr., hired the industrial designer and architect Eliot F. Noyes, charging him with reinventing IBM's corporate image, from stationery and curtains to products such as typewriters and computers and to laboratory and administration buildings. What followed--a story told in full for the first time in John Harwood's The Interface--remade IBM in a way that would also transform the relationships between design, computer science, and corporate culture. IBM's program assembled a cast of leading figures in American design: Noyes, Charles Eames, Paul Rand, George Nelson, and Edgar Kaufmann Jr. The Interface offers a detailed account of the key role these designers played in shaping both the computer and the multinational corporation. Harwood describes a surprising inverse effect: the influence of computer and corporation on the theory and practice of design. Here we see how, in the period stretching from the "invention" of the computer during World War II to the appearance of the personal computer in the mid-1970s, disciplines once well outside the realm of architectural design--information and management theory, cybernetics, ergonomics, computer science--became integral aspects of design. As the first critical history of the industrial design of the computer, of Eliot Noyes's career, and of some of the most important work of the Office of Charles and Ray Eames, The Interface supplies a crucial chapter in the story of architecture and design in postwar America--and an invaluable perspective on the computer and corporate cultures of today. --- Inside Flap.

Resources:
ebrary
Book review (H-Net)

ISBN:

9780816670390 (hc ; alk. paper)
0816670390 (hc ; alk. paper)
9780816674527 (pb ; alk. paper)
0816674523 (pb ; alk. paper)

Subject:

Noyes, Eliot.
Rand, Paul, 1914-1996.
International Business Machines Corporation History.
International Business Machines Corporation
Corporations United States History.
Industrial design.
Modern movement (Architecture) United States.
Design.
Mouvement moderne (Architecture) États-Unis.
industrial design.
design (discipline)
Corporations
Modern movement (Architecture)
Corporate Identity
Industriedesign
United States
USA

Form/genre:

History

Added entries:

Quadrant book.

Holdings:

Location: Library main 276092
Call No.: BIB 210646
Status: Available

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