Title & Author:

Design for the corporate world, 1950-1975 / edited by Wim de Wit.

Publication:

London : Lund Humphries in association with the Iris and B. Gerald Cantor Center for Visual Arts, Stanford University, 2017.
©2017

Description:

160 pages : illustrations (some color) ; 30 x 25 cm

Notes:
Accompanies the exhibition: "Creativity on the Line: Design for the Corporate World 1950-1975", held from April 26-August 21, 2017 at the Iris and B. Gerald Cantor Center for Visual Arts, Stanford University, Stanford, California.
Includes bibliographical references and index.
Claiming room for creativity: the corporate designer & IDCA / Wim de Wit -- Establishment modernism & its discontents: IDCA in the 'long sixties' / Greg Castillo -- Building modernist but not quite: corporate design in the postwar suburb / Louise A. Mozingo -- Design education at Stanford: the formative years / Steven McCarthy.

Summary:

Architectural, industrial, and graphic design in the United States from the 1950s through to the 1970s - generally known as mid-century modern - is now perceived as a golden era, with artists such as Charles and Ray Eames, Eero Saarinen, and Eliot Noyes having become household names. This volume looks at the relationship between these designers and the companies who employed them, highlighting the political, social and cultural circumstances in which seminal design icons such as the Selectric Typewriter for IBM and the distinctive Westinghouse Electric Manufacturing Company logo were created. It reveals not only why corporations during this period needed designers more than ever before, but also why designers felt ambivalent about their work for these large businesses. In doing so, it sheds new light on the changing self-image of the designer and on these famous mid-century graphic, product, and furniture designs.

ISBN:

9781848221949 hardcover
1848221940 hardcover

Subject:

Design United States 20th century Exhibitions.
Architectural design United States 20th century Exhibitions.
Graphic design (Typography) United States 20th century Exhibitions.
Industrial design United States 20th century Exhibitions.
Design États-Unis 20e siècle Expositions.
Design architectural États-Unis 20e siècle Expositions.
Arts graphiques États-Unis 20e siècle Expositions.
Design United States Exhibitions. 20th century.
Architectural design United States Exhibitions. 20th century.
Graphic design (Typography) United States Exhibitions. 20th century.
Industrial design United States Exhibitions. 20th century.
Architectural design.
Design.
Graphic design (Typography)
Industrial design.
United States.

Form/genre:

Exhibition catalogs.
exhibition catalogs.
Catalogues d'exposition.

Added entries:

Wit, Wim de, editor.
Lund Humphries, publisher.
Iris & B. Gerald Cantor Center for Visual Arts at Stanford University, host institution, publisher.
Creativity on the line.

Holdings:

Location: Library main 299740
Call No.: BIB 245890
Status: Available