The ECAL manual of style
$65.00
(available in store)
Summary:
Swiss university ECAL is widely considered to be among the leading art and design institutions of the past two decades. Here, for the first time, ECAL’s teaching methods are revealed to a wider readership. The book poses the question ''How should design be taught today?'' to select designers, critics, and writers, and the answers highlight the school’s unique approach to(...)
Graphic Design and Typography
August 2022
The ECAL manual of style
Actions:
Price:
$65.00
(available in store)
Summary:
Swiss university ECAL is widely considered to be among the leading art and design institutions of the past two decades. Here, for the first time, ECAL’s teaching methods are revealed to a wider readership. The book poses the question ''How should design be taught today?'' to select designers, critics, and writers, and the answers highlight the school’s unique approach to design pedagogy: encouraging individual and personal styles, and rigorously pushing them to develop into their most coherent forms. This is the only book to explain ECAL's innovative teaching methods, which encourage students to be business minded as well as creative.
Graphic Design and Typography