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Summary:
What makes 'cults' so intriguing and frightening? What makes them powerful? The reason why so many of us binge Manson documentaries by the dozen and fall down rabbit holes researching suburban moms gone QAnon is because we’re looking for a satisfying explanation for what causes people to join — and more importantly, stay in — extreme groups. In 'Cultish', Amanda Montell(...)
Cultish: the language of fanaticism
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$34.99
(available to order)
Summary:
What makes 'cults' so intriguing and frightening? What makes them powerful? The reason why so many of us binge Manson documentaries by the dozen and fall down rabbit holes researching suburban moms gone QAnon is because we’re looking for a satisfying explanation for what causes people to join — and more importantly, stay in — extreme groups. In 'Cultish', Amanda Montell argues that the key to manufacturing intense ideology, community, and us/them attitudes all comes down to language. In both positive ways and shadowy ones, cultish language is something we hear —and are influenced by — every single day. Through juicy storytelling and cutting original research, Montell exposes the verbal elements that make a wide spectrum of communities 'cultish,' revealing how they affect followers of groups as notorious as Heaven’s Gate, but also how they pervade our modern start-ups, Peloton leaderboards, and Instagram feeds.
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