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$117.00
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Summary:
"Margeting" is the name of a brand-new international publication by Dutch cultural analyst André Platteel. In his latest book he calls for a new form of marketing that will give consumers an opportunity to shape their own desires. "Margeting" offers escape routes from the dictates of present-day marketing. In "Margeting," Platteel deconstructs today's culture and suggests(...)
$117.00
(available to order)
Summary:
"Margeting" is the name of a brand-new international publication by Dutch cultural analyst André Platteel. In his latest book he calls for a new form of marketing that will give consumers an opportunity to shape their own desires. "Margeting" offers escape routes from the dictates of present-day marketing. In "Margeting," Platteel deconstructs today's culture and suggests(...)
Title:
Margeting : inventing a different marketing language
Actions:
Price:
$117.00
(available to order)
Summary:
"Margeting" is the name of a brand-new international publication by Dutch cultural analyst André Platteel. In his latest book he calls for a new form of marketing that will give consumers an opportunity to shape their own desires. "Margeting" offers escape routes from the dictates of present-day marketing. In "Margeting," Platteel deconstructs today's culture and suggests new avenues that create space for consumers' desires once more. Using examples from cinema, the visual arts, philosophy and literature, "Margeting" shows us numerous ways in which consumers can be invited to generate their own narratives.
Margeting : inventing a different marketing language
Actions:
Price:
$117.00
(available to order)
Summary:
"Margeting" is the name of a brand-new international publication by Dutch cultural analyst André Platteel. In his latest book he calls for a new form of marketing that will give consumers an opportunity to shape their own desires. "Margeting" offers escape routes from the dictates of present-day marketing. In "Margeting," Platteel deconstructs today's culture and suggests new avenues that create space for consumers' desires once more. Using examples from cinema, the visual arts, philosophy and literature, "Margeting" shows us numerous ways in which consumers can be invited to generate their own narratives.
Form:
books
books
Publication:
January 1900, Rotterdam
January 1900, Rotterdam
Subject:
Graphic Design and Typography
Graphic Design and Typography
