$58.00
(available to order)
Summary:
The purpose of this handbook is to introduce architects to those fields of marketing and communication design which are particularly relevant to their profession. The aim is to help architects to promote their services more creatively, to develop marketing strategies for their everyday needs, to use communication and media more professionally, successfully combining the(...)
November 2001, Basel
Marketing and communication for architects : fundamentals, strategies and practice
Actions:
Price:
$58.00
(available to order)
Summary:
The purpose of this handbook is to introduce architects to those fields of marketing and communication design which are particularly relevant to their profession. The aim is to help architects to promote their services more creatively, to develop marketing strategies for their everyday needs, to use communication and media more professionally, successfully combining the theory with the practice. Copious examples, solutions and strategies are presented illustrating the broad spectrum of possibilities and the book goes on to illustrate how the individual architect can use them to personal advantage.