$40.00
(available to order)
Summary:
Shapes are devices for visual expression just as symbols are devices for verbal expression. Stiny develops a unified scheme that includes both visual expression with shapes and verbal expression with signs. The relationships -- and equivalencies -- between the two kinds of expressive devices make design comparable to other professional practices that rely more on verbal(...)
Graphic Design and Typography
January 2006, Cambridge, Mass.
Shape : talking about seeing and doing
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Price:
$40.00
(available to order)
Summary:
Shapes are devices for visual expression just as symbols are devices for verbal expression. Stiny develops a unified scheme that includes both visual expression with shapes and verbal expression with signs. The relationships -- and equivalencies -- between the two kinds of expressive devices make design comparable to other professional practices that rely more on verbal than visual expression. Designing, Stiny argues, is calculating with shapes, calculating without equations and numbers but still according to rules. Stiny shows that the mechanical process of calculation is actually a creative process when you calculate with shapes -- when you can reason with your eyes, when you learn to see instead of count. The book takes the idea of design as calculation from mere heuristic or metaphor to a rigorous relationship in which design and calculation each inform and enhance the other. Stiny first demonstrates how seeing and counting differ when you use rules -- that is, what it means to calculate with your eyes -- then shows how to calculate with shapes, providing formal details. He gives practical applications in design with specific visual examples.
Graphic Design and Typography