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Although grid systems are the foundation for almost all typographic design, they are often associated with rigid, formulaic solutions. However, the belief that all great design is nonetheless based on grid systems (even if only subverted ones) suggests that few designers truly understand the complexities and potential riches of grid composition. In her best-selling(...)
Grid systems : principles of organizing type
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Although grid systems are the foundation for almost all typographic design, they are often associated with rigid, formulaic solutions. However, the belief that all great design is nonetheless based on grid systems (even if only subverted ones) suggests that few designers truly understand the complexities and potential riches of grid composition. In her best-selling Geometry of Design, Elam shows how proportion, symmetry, and other geometrical systems underlie many of the visual relationships that make for good design. Now, Elam brings the same keen eye and clear explanations to bear on the most prevalent, and maybe least understood, system of visual organization: the grid. Filled with extensive research and more than 100 informative examples from the Bauhaus to Nike ads, Grid Systems provides a rich, easy-to-understand overview and demonstrates a step-by-step approach to typographic composition. It suggests design strategies that transcend simple function and reductionist recipes to allow grids to become a means of truly dynamic communication. Any designer, educator, or student will benefit greatly from this elegant slim book, chock-a-block full of colourful examples, helpful vellum overlays, and Elam's insightful analysis.
Graphic Design and Typography
books
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"Geometry of Design"-takes a close look at a broad range of twentieth-century examples of design, architecture, and illustration (from the Barcelona chair to the Musica Viva poster, from the Braun hand-blender to the Conico kettle), revealing underlying geometric structures in their compositions. Explanations and techniques of visual analysis make the inherent(...)
Geometry of design: studies in proportion and composition
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"Geometry of Design"-takes a close look at a broad range of twentieth-century examples of design, architecture, and illustration (from the Barcelona chair to the Musica Viva poster, from the Braun hand-blender to the Conico kettle), revealing underlying geometric structures in their compositions. Explanations and techniques of visual analysis make the inherent mathematical relationships evident and a must-have for anyone involved in graphic arts. The book focuses not only on the classic systems of proportioning, such as the golden section and root rectangles, but also on less well known proportioning systems such as the Fibonacci Series. Through detailed diagrams these geometric systems are brought to life giving an effective insight into the design process.
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August 2001, New York
Graphic Design and Typography
Géométrie du design
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Que ce soit dans le contexte d'un environnement façonné par l'homme ou dans la nature, l'histoire révèle chez l'être humain une préférence acquise et confirmée pour les proportions établies à partir du nombre d'or. En nous faisant pénétrer au coeur de la géométrie - nombre d'or, suite de Fibonacci, Divine Proportion, rectangles, ellipses et triangles -, Kimberly Elam(...)
Géométrie du design
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$39.95
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Que ce soit dans le contexte d'un environnement façonné par l'homme ou dans la nature, l'histoire révèle chez l'être humain une préférence acquise et confirmée pour les proportions établies à partir du nombre d'or. En nous faisant pénétrer au coeur de la géométrie - nombre d'or, suite de Fibonacci, Divine Proportion, rectangles, ellipses et triangles -, Kimberly Elam lève le voile sur la relation mystérieuse entre les mathématiques et l'esthétique, dans une langue simple accessible à tous. Ces systèmes de proportions étonnants offrent des bases solides à de nombreux artistes et designers. Afin d'illustrer la manière dont l'oeil réagit à la composition, Kimberly Elam décrypte la structure géométrique et l'équilibre visuel qui sous-tendent diverses créations qui ont marqué l'histoire, des affiches de Jules Chéret aux travaux de Le Corbusier, jusqu'à la toute récente Beetle de Volkswagen.
Graphic Design and Typography
books
Typographic systems
$34.95
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Summary:
Typographic organization has always been a complex system in that there are so many elements at play, such as hierarchy, order of reading, legibility, and contrast. In Typographic Systems, Kim Elam, author of our bestselling books, Geometry of Design and Grid Systems, explores eight major structural frameworks beyond the grid—including random, radial, modular, and(...)
Typographic systems
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$34.95
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Summary:
Typographic organization has always been a complex system in that there are so many elements at play, such as hierarchy, order of reading, legibility, and contrast. In Typographic Systems, Kim Elam, author of our bestselling books, Geometry of Design and Grid Systems, explores eight major structural frameworks beyond the grid—including random, radial, modular, and bilateral systems. By taking the reader through exercises, student work, and professional examples, Elam offers a broad range of design solutions. Once essential visual organization systems are understood the designer can fluidly organize words or images within a structure, combination of structures, or a variation of a structure. With clarity and substance, each system—from the structured axis to the nonhierarchical radial array—is explained and explored so that the reader comes away with a better understanding of these intricate complex arrangements. Typographic Systems is the seventh title in our bestselling Design Briefs series, which has sold more than 100,000 copies worldwide.
books
April 2007, New York
Graphic Design and Typography