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$120.00
(available to order)
Summary:
Karl Gerstner is one of the foremost Swiss graphic designers. In 1959, he and Markus Kutter founded the agency Gerstner + Kutter, which later became GGK - Gerstner, Gredinger and Kutter. Before long, the agency had become one of the largest advertising agencies of international renown in Switzerland. After withdrawing from active agency work, Gerstner designed the(...)
$120.00
(available to order)
Summary:
Karl Gerstner is one of the foremost Swiss graphic designers. In 1959, he and Markus Kutter founded the agency Gerstner + Kutter, which later became GGK - Gerstner, Gredinger and Kutter. Before long, the agency had become one of the largest advertising agencies of international renown in Switzerland. After withdrawing from active agency work, Gerstner designed the(...)
Subject:
Graphic Designers, Monographs
Graphic Designers, Monographs
Publication:
January 1900, Ostfildern
January 1900, Ostfildern
Title:
Karl Gerstner : review of 5 x 10 graphic design etc.
Actions:
Price:
$120.00
(available to order)
Summary:
Karl Gerstner is one of the foremost Swiss graphic designers. In 1959, he and Markus Kutter founded the agency Gerstner + Kutter, which later became GGK - Gerstner, Gredinger and Kutter. Before long, the agency had become one of the largest advertising agencies of international renown in Switzerland. After withdrawing from active agency work, Gerstner designed the corporate identities for such companies as Swissair, Burda and Langenscheidt and worked as a world-wide identity consultant and designer for IBM. In this book Karl Gerstner recapitulates his now 50 years of active work as a graphic designer. The ups and downs of a designer's professional life are vividly illustrated with samples of work, both realized and rejected by the client. Despite its didactic structure, the book's tone is never moralizing: It is not Gerstner's intention to tell how it should be done, but rather how he did it. And, like with his other books - Designing Programmes soon became a cult book in the sixties and "Compendium for Literates" was recently published in its fourth edition - Karl Gerstner succeeded in creating an astutely written and designed book.
Karl Gerstner : review of 5 x 10 graphic design etc.
Actions:
Price:
$120.00
(available to order)
Summary:
Karl Gerstner is one of the foremost Swiss graphic designers. In 1959, he and Markus Kutter founded the agency Gerstner + Kutter, which later became GGK - Gerstner, Gredinger and Kutter. Before long, the agency had become one of the largest advertising agencies of international renown in Switzerland. After withdrawing from active agency work, Gerstner designed the corporate identities for such companies as Swissair, Burda and Langenscheidt and worked as a world-wide identity consultant and designer for IBM. In this book Karl Gerstner recapitulates his now 50 years of active work as a graphic designer. The ups and downs of a designer's professional life are vividly illustrated with samples of work, both realized and rejected by the client. Despite its didactic structure, the book's tone is never moralizing: It is not Gerstner's intention to tell how it should be done, but rather how he did it. And, like with his other books - Designing Programmes soon became a cult book in the sixties and "Compendium for Literates" was recently published in its fourth edition - Karl Gerstner succeeded in creating an astutely written and designed book.
Form:
books
books
Publication:
January 1900, Ostfildern
January 1900, Ostfildern
Subject:
Graphic Designers, Monographs
Graphic Designers, Monographs
