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Young people ambitious to change the world and unhinge the rules holding it together, enjoying poking fun at it a little, respectfully but bravely, even daring to bring about 'revolution', but 'without anybody actually noticing', as the master Bruno Munari would have pointed out with a smile. And as our King Midas of communication and design, who would really be at home(...)
How to break the rules of brand design in 10+8 easy exercises
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Price:
$21.95
(available to order)
Summary:
Young people ambitious to change the world and unhinge the rules holding it together, enjoying poking fun at it a little, respectfully but bravely, even daring to bring about 'revolution', but 'without anybody actually noticing', as the master Bruno Munari would have pointed out with a smile. And as our King Midas of communication and design, who would really be at home here with these people, would have said, the healthy rule that now needs to be applied much more often and with greater clarity is that of breaking them (the rules) in order to move beyond them.
Design Theory