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Titre:
Ways to modernism: Josef Hoffman, Adolf Loos and their impact

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Résumé:
The publications presents Josef Hoffman and Adolf Loos as two opposing tendencies within modernity, both whose legacy can still be felt today. The catalogue for the exhibition at the MAK (Austrian Museum for Applied Art/Contemporary Art in Vienna) focuses on two fundamental approaches of the Moderne movement in an antithetic comparison, including the preceding history and after-effects to this day: Josef Hoffmann (1870-1956) and Adolf Loos (1870-1933) represent opposing reactions to the basic problems of modern civilization, which were triggered by the process of industrialization and democratization. Two different concepts for a modern way of life were created: Hoffmann promoted a comprehensive aestheticization of all spheres of life, while Loos interpreted architecture and design as the functional background for the development of individual personalities.

Titre:
Josef Frank: against design / The architect's anti-formalist oeuvre / Das anti-formalistische werk

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Résumé:
With Josef Frank (1885–1967), the catalogue for the exhibition in the MAK, Vienna, focuses on one of the most important Austrian architects of the 20th century. In addition to his groundbreaking architectural oeuvre, the discussion considers Frank as an extremely productive designer who, although sceptical and a prominent cultural critic, must be thanked for his many important stimuli to international design that are still valid today. As an architect and designer who is still "contemporary" to this day, Frank was known for his pragmatic design approach, and pleaded for "normal" – but not at all normative – architecture and design. For Frank, the qualities of social experience were more important than formal aspects; his interiors and utilitarian articles were primarily intended to serve the comfort of the user. Josef Frank’s ideas of an uncontrived and unpretentious utilitarian expedience, which was focused on an independent, free, enlightened housing and living culture beyond all stylistic dogmas and fashionable conventions, is more topical today than ever.