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Best-known for his corporate brand logos and art direction, Paul Rand (1914–1986) transformed commercial art from craft to profession, introduced European design standards to American commercial art, influenced the look of advertising and book design, and altered the ways in which major corporations including IBM, UPS, and Westinghouse did business. His adherence to a(...)
novembre 2019
Paul Rand: inspiration and process in design
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Best-known for his corporate brand logos and art direction, Paul Rand (1914–1986) transformed commercial art from craft to profession, introduced European design standards to American commercial art, influenced the look of advertising and book design, and altered the ways in which major corporations including IBM, UPS, and Westinghouse did business. His adherence to a strict design form in his work for corporate clients was balanced by a playful side, captured in this spirited collection of literal (and figural) back-of-the-envelope sketches, doodles, notes, and imaginative sparks that later found their full form in his children's books, logos, and personal work.
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Flèches, volutes, arabesques, sphères, diagonales et parallèles, verticales et horizontales, mots, lettres, formes et images : les logos sont omniprésents au sein de la création graphique. Ils représentent des idées, des concepts et, bien évidemment, des objets. Les cinquante logos présentés par les auteurs de ce livre sont autant d'exemples de bonnes idées au service de(...)
septembre 2019
Le livre pour réussir vos logos
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Flèches, volutes, arabesques, sphères, diagonales et parallèles, verticales et horizontales, mots, lettres, formes et images : les logos sont omniprésents au sein de la création graphique. Ils représentent des idées, des concepts et, bien évidemment, des objets. Les cinquante logos présentés par les auteurs de ce livre sont autant d'exemples de bonnes idées au service de la représentation, de la réputation et de l'identification.
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Before defining the IBM company’s graphic look in 1956, Paul Rand had never designed an entire corporate identity. The American graphic designer had created many trademarks for advertising clients, but IBM was his first foray into the conservative realm of big business communications, as well as a turning point for him. This manual offers an in-depth look at the further(...)
IBM: graphic design guide 1969-1987
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Before defining the IBM company’s graphic look in 1956, Paul Rand had never designed an entire corporate identity. The American graphic designer had created many trademarks for advertising clients, but IBM was his first foray into the conservative realm of big business communications, as well as a turning point for him. This manual offers an in-depth look at the further evolution of IBM’s house style in the 1970s and ’80s, from logotypes, fonts, numerals, and type specimens, to highly detailed information on imprinting binders, signage, packaging, and related material. It shows how the graphic designer selects and fits together material to produce visual relationships.
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L'ornementation typographique a connu diverses fortunes dans l'histoire de la création graphique. Elle a été portée aux nues par des mouvements comme l'Arts & Crafts ou rejetée par d'autres comme le Bauhaus. Après avoir longtemps disparu du paysage graphique, elle effectue aujourd'hui un retour en force spectaculaire. Cet ouvrage propose de montrer comment les(...)
Nouvelle typographie ornementale
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L'ornementation typographique a connu diverses fortunes dans l'histoire de la création graphique. Elle a été portée aux nues par des mouvements comme l'Arts & Crafts ou rejetée par d'autres comme le Bauhaus. Après avoir longtemps disparu du paysage graphique, elle effectue aujourd'hui un retour en force spectaculaire. Cet ouvrage propose de montrer comment les graphistes, illustrateurs et typographes actuels intègrent des caractères calligraphiés, illustrés, ornementés, expressifs, dans leurs projets personnels ou commerciaux. Ce panorama foisonnant est divisé en trois parties - la première consacrée aux influences des Styles et périodes du passé, la deuxième à la prédominance des motifs issus de la nature et la troisième au grand éclectisme qui règne dans ce domaine. Dans chaque partie, des modules thématiques présentent les principaux styles et motifs de ce renouveau typographique : " victorien ", " psychédélique ", " fleurs ", " liquide " ou encore " chaotique " et " puzzle ". Le point de vue passionnant des auteurs, leur sélection pointue et originale font de Nouvelle Typographie ornementale un ouvrage de référence et une superbe source d inspiration pour les amoureux de la typographie.
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In this publication, some one hundred graphic designers and illustrators open up their private sketchbooks to offer a privileged glimpse into their creative processes. Among the many artists featured are Milton Glaser, Michael Bierut,Ed Fella and Bruce Mau.
octobre 2010
Graphic : inside the sketchbooks of the world's great graphic designers
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In this publication, some one hundred graphic designers and illustrators open up their private sketchbooks to offer a privileged glimpse into their creative processes. Among the many artists featured are Milton Glaser, Michael Bierut,Ed Fella and Bruce Mau.
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In recent years, books and websites have been collecting the field's best. While stimulating, these finished projects offer little insight into how visual solutions were reached, making them of limited use to designers wanting to produce work of their own. In Infographic Designers' Sketchbooks, more than fifty leading graphic designers and illustrators open up their(...)
Infographics designers' sketchbooks
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In recent years, books and websites have been collecting the field's best. While stimulating, these finished projects offer little insight into how visual solutions were reached, making them of limited use to designers wanting to produce work of their own. In Infographic Designers' Sketchbooks, more than fifty leading graphic designers and illustrators open up their private sketchbooks to offer a rare glimpse of their creative processes. Emphasizing idea-generating methods—from doodles and drawings to three-dimensional and digital mock-ups—this revelatory collection goes inside designers' studios to reveal the art and craft behind infographic design.
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Shadow Type presents a broad spectrum of examples—advertising, shop signs, billboards, posters, type-specimen books—featuring the most popular, rare, and (nearly) forgotten dimensional letters from Europe and the United States.
septembre 2013
Shadow type : classic three-dimensional lettering
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Shadow Type presents a broad spectrum of examples—advertising, shop signs, billboards, posters, type-specimen books—featuring the most popular, rare, and (nearly) forgotten dimensional letters from Europe and the United States.
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"Merz to Emigre and Beyond" is a historical survey of avant-garde cultural and political magazines and newspapers from the early twentieth century to the present. The book features a unique selection of international publications from Europe and the U.S.A. including "Merz" (1920's), "View" (1940's), "East Village Other" (1960's), "Punk" (1970's), "Raw" (1980's) and(...)
Merz to Emigre and beyond : avant-garde magazine design of the twentieth century
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"Merz to Emigre and Beyond" is a historical survey of avant-garde cultural and political magazines and newspapers from the early twentieth century to the present. The book features a unique selection of international publications from Europe and the U.S.A. including "Merz" (1920's), "View" (1940's), "East Village Other" (1960's), "Punk" (1970's), "Raw" (1980's) and "Emigre" (1990's). The design of these magazines, often raucous and undisciplined, was as ground-breaking as the ideas they disseminated. Many were linked with controversial art, literary and political movements such as Dada, Surrealism, Modernism, the New Left and Deconstruction. They contain the work of many leading experimental artists and designers of their time from Kurt Schwitters and El Lissitzky in the 1920's and 30's, to Art Spiegelman and Rudy Vanderlans in the 1980's and 90's.
livres
Godard : this way that way
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Keith Godard (b. 1940) is one of the most unusual personalities on the graphic design scene. His New York practice deals mainly with exhibition design. His poster also create sensations on a regular basis, All his work shares a striking degree of cheerfulness in form and colour, and a sense of humour that gives a hint of Godard’s British origins. Despite this, the(...)
février 2002, Baden
Godard : this way that way
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Keith Godard (b. 1940) is one of the most unusual personalities on the graphic design scene. His New York practice deals mainly with exhibition design. His poster also create sensations on a regular basis, All his work shares a striking degree of cheerfulness in form and colour, and a sense of humour that gives a hint of Godard’s British origins. Despite this, the designer is committed to function and reduced graphics. He trust the power of the idea. This small-format book is conceived as something that will inspire designers with courage.
livres
février 2002, Baden
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Walk down any street in Mexico, and you'll be greeted by images of soccer stars, mariachi singers, space ships, taxis, tortas, tequila, or any one of the colorful posters that shopkeepers, advertisers, designers, and artists have put up throughout their cities and towns. Sensacional: Mexican Street Graphics is a collection of these images that often define public space(...)
juillet 2002, New York
Sensacional! Mexican street graphics
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Walk down any street in Mexico, and you'll be greeted by images of soccer stars, mariachi singers, space ships, taxis, tortas, tequila, or any one of the colorful posters that shopkeepers, advertisers, designers, and artists have put up throughout their cities and towns. Sensacional: Mexican Street Graphics is a collection of these images that often define public space south of the border. The images collected here depict a vibrant and experimental visual culture. Advertising everything from sex clubs, wrestling arenas, and restaurants to dentist's offices, auto-body shops, locksmiths, and shoe-repair stores, these images provide an inspiring monument to the craft of vernacular design, and are as much a part of the streetscape as the buildings they cover. Following a foreword by renowned musician and artist David Byrne, and an introduction by design historian Steven Heller, Sensacional presents more than 300 full-color illustrations of Mexico's most animated street graphics.