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Titre:
The moderns: midcentury American graphic design

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$66.00
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Résumé:
In The Moderns, we meet the men and women who invented and shaped Midcentury Modern graphic design in America. The book is made up of generously illustrated profiles, many based on interviews, of more than 60 designers whose magazine, book, and record covers; advertisements and package designs; posters; and other projects created the visual aesthetics of postwar modernity. Some were émigrés from Europe; others were homegrown—all were intoxicated by elemental typography, primary colors, photography, and geometric or biomorphic forms. Some are well-known, others are honored in this volume for the first time, and together they comprised a movement that changed our design world.

Titre:
IBM: graphic design guide 1969-1987

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$106.00
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Résumé:
Before defining the IBM company’s graphic look in 1956, Paul Rand had never designed an entire corporate identity. The American graphic designer had created many trademarks for advertising clients, but IBM was his first foray into the conservative realm of big business communications, as well as a turning point for him. This manual offers an in-depth look at the further evolution of IBM’s house style in the 1970s and ’80s, from logotypes, fonts, numerals, and type specimens, to highly detailed information on imprinting binders, signage, packaging, and related material. It shows how the graphic designer selects and fits together material to produce visual relationships.

Titre:
Paul Rand: inspiration and process in design

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$34.95
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Résumé:
Best-known for his corporate brand logos and art direction, Paul Rand (1914–1986) transformed commercial art from craft to profession, introduced European design standards to American commercial art, influenced the look of advertising and book design, and altered the ways in which major corporations including IBM, UPS, and Westinghouse did business. His adherence to a strict design form in his work for corporate clients was balanced by a playful side, captured in this spirited collection of literal (and figural) back-of-the-envelope sketches, doodles, notes, and imaginative sparks that later found their full form in his children's books, logos, and personal work.

Titre:
Le livre pour réussir vos logos

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$27.95
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Résumé:
Flèches, volutes, arabesques, sphères, diagonales et parallèles, verticales et horizontales, mots, lettres, formes et images : les logos sont omniprésents au sein de la création graphique. Ils représentent des idées, des concepts et, bien évidemment, des objets. Les cinquante logos présentés par les auteurs de ce livre sont autant d'exemples de bonnes idées au service de la représentation, de la réputation et de l'identification.

Titre:
Slab serif

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$44.95
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Résumé:
The slab serif typeface—in their classic form, wood types made for large-scale posters, ads, and newspapers—may not be as all-purpose as the gothic or sans serif, but it is equal, if not more powerful, in graphic appeal. Since being introduced in the nineteenth century, slabs have become ubiquitous and are today as popular as ever. Slabs come from a genre of Egyptian typefaces (some of the leading slabs are called Cairo and Sphinx) brought back to France by Napoleon and marketed in specimen sheets and books as representing a glorious heritage brought to the present. Following the cult typography volumes Scripts, Shadow Type, and Stencil Type, this new volume comprises an artfully curated selection of hundreds of international and classic examples.

Titre:
Stefan Sagmeister:Things I`ve learned in my life so far

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$51.99
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Résumé:
Astonishingly, Stephan Sagmeister has only learned twenty things in his life so far. But he did manage to publish these personal maxims all over the world, in spaces normally occupied by advertisements and promotions: as billboards, projections, light boxes, magazine spreads, annual report covers, fashion brochures, and recently, as giant inflatable monkeys. In this design book for non-designers Sagmeister throws his diary, a lot of design, and a little art together with a pinch of psychology and a dash of happiness into a blender and pushes the button. It tastes surprisingly yummy.

Titre:
Poster collection 07 : Armin Hofmann

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$28.95
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Résumé:
After completing an apprenticeship in lithography, Armin Hofmann (born 1920) began teaching his own typographic principles at the Basel School of Design in 1947. He and his collegues who contributed to the development of Swiss international Style, advocated a belief in absolute and universal graphic expres-sion. Hofmann has also taught at Yale and the Philadelphia Museum School of the Arts. In 1965 he wrote the «Graphic Design Manual», which is regarded as a fundamental work in the field of modern graphic design and art. "Poster Collection 07" gathers the most important posters of Armin Hofmann, and shows them – corresponding to his fundamental importance as a graphic design teacher – in a context with works from his most famous students, who continued his methods, as there are Nelly Rudin, Karl Gerstner, Pierre Mendell, Klaus Oberer, Gérard Ifert and others.

Titre:
Graphic style from Victorian to digital - new edition

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$35.00
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Résumé:
"Graphic style" is an overview of graphic design styles from the industrial era onward. The authors gives an appreciatopn of every significant trend from Art Nouveau to Neo-Modern. Now, in an expanded edition with over 700 illustrations.

Titre:
Looking closer 4 : critical writtings on graphic design

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$33.95
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Résumé:
This collection of essays assembles some of critical commentary published in professional and general interest design magazines from 1997 to 2000. Over thirty contributors, including Rick Poynor, Kathy McCoy, Lorraine Wild, Veronique Vienne, Jessica Helfand, and others discuss contemporary themes as the rise and fall of the dot.coms and its influence on salary expectations, the ongoing controversy over the "First things first manifesto", the call for greater responsibility in the design profession, and the antibranding protests that ignited demonstrations during recent World Trade Organization meetings.

Titre:
Citizen designer : perspectives on design responsibility

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$29.95
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Résumé:
Designers and pundits explore what it means to be a designer in a corporate-driven, over-branded, global consumer culture. The book tackles design responsibility with a scope and diversity previously unseen. Forty essays and interviews espouse viewpoints covering a wide range of social, professional, political, and cultural topics including: reality branding, game design and school violence, socially responsible advertising and exploitation, and design as a force for improving the environment. Edited by two advocates of socially responsible design, Citizen Designer responds to the tough questions being asked by today’s designers: How can a designer effect social or political change? Can design be more than a service to clients? When does a designer have to take responsibility for a client’s actions? At what point must a designer take a stand? This book encourages designers and students of design to carefully research the clients they work with; to be alert about corporate, political, and social developments; and to design socially responsible products. With essays by: Hugh Aldersey-Williams, Julie Baugnet, Leslie Becker, Roy R. Behrens, Nancy Bernard, J.D. Biersdorfer, Anne Bush, Robbie Conal, Michael Dooley, Stuart Ewen, Thomas Frank, Ken Garland, Peter Hall, Mr. Keedy, Maud Lavin, Victor Margolin, Carolyn McCarron, Katherine McCoy, David Reinfurt, Chris Riley, Chase A. Rogers, Michael Schmidt, Judith Schwartz, Matt Soar, Gunnar Swanson, Susan S. Szenasy, Teal Triggs, Tucker Viemeister, David Vogler, and Cheryl Towler Weese. And interviews with: Fabrizio Gilardino, Milton Glaser, Kalle Lasn, Robert Menard, Don Norman, Mark Randall, David Sterling, Stanley Tigerman, and Shawn Wolfe.