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Résumé:
Le livre pour réussir vos créations typographiques est une introduction claire à la discipline. A travers l'étude de 50 créations iconiques, les auteurs présentent les principes majeurs de la création typographique. Choix des polices, lettrage manuel, références historiques, jeux sur les capitales et les bas de casse... sont ainsi mis à l'honneur. Traversant les pays et(...)
$29.95
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Résumé:
Le livre pour réussir vos créations typographiques est une introduction claire à la discipline. A travers l'étude de 50 créations iconiques, les auteurs présentent les principes majeurs de la création typographique. Choix des polices, lettrage manuel, références historiques, jeux sur les capitales et les bas de casse... sont ainsi mis à l'honneur. Traversant les pays et(...)
Publication:
septembre 2016
septembre 2016
Titre:
Le livre pour réussir vos créations typographiques
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$29.95
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Résumé:
Le livre pour réussir vos créations typographiques est une introduction claire à la discipline. A travers l'étude de 50 créations iconiques, les auteurs présentent les principes majeurs de la création typographique. Choix des polices, lettrage manuel, références historiques, jeux sur les capitales et les bas de casse... sont ainsi mis à l'honneur. Traversant les pays et les époques, cet ouvrage met en valeur les règles indispensables, les techniques audacieuses et les petits détails qui font d'une création typographique une image forte et mémorable.
Le livre pour réussir vos créations typographiques
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$29.95
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Résumé:
Le livre pour réussir vos créations typographiques est une introduction claire à la discipline. A travers l'étude de 50 créations iconiques, les auteurs présentent les principes majeurs de la création typographique. Choix des polices, lettrage manuel, références historiques, jeux sur les capitales et les bas de casse... sont ainsi mis à l'honneur. Traversant les pays et les époques, cet ouvrage met en valeur les règles indispensables, les techniques audacieuses et les petits détails qui font d'une création typographique une image forte et mémorable.
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livres
livres
Publication:
septembre 2016
septembre 2016
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livres
livres
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$66.00
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Résumé:
In The Moderns, we meet the men and women who invented and shaped Midcentury Modern graphic design in America. The book is made up of generously illustrated profiles, many based on interviews, of more than 60 designers whose magazine, book, and record covers; advertisements and package designs; posters; and other projects created the visual aesthetics of postwar(...)
$66.00
(disponible sur commande)
Résumé:
In The Moderns, we meet the men and women who invented and shaped Midcentury Modern graphic design in America. The book is made up of generously illustrated profiles, many based on interviews, of more than 60 designers whose magazine, book, and record covers; advertisements and package designs; posters; and other projects created the visual aesthetics of postwar(...)
Publication:
octobre 2017
octobre 2017
Titre:
The moderns: midcentury American graphic design
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$66.00
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Résumé:
In The Moderns, we meet the men and women who invented and shaped Midcentury Modern graphic design in America. The book is made up of generously illustrated profiles, many based on interviews, of more than 60 designers whose magazine, book, and record covers; advertisements and package designs; posters; and other projects created the visual aesthetics of postwar modernity. Some were émigrés from Europe; others were homegrown—all were intoxicated by elemental typography, primary colors, photography, and geometric or biomorphic forms. Some are well-known, others are honored in this volume for the first time, and together they comprised a movement that changed our design world.
The moderns: midcentury American graphic design
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$66.00
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Résumé:
In The Moderns, we meet the men and women who invented and shaped Midcentury Modern graphic design in America. The book is made up of generously illustrated profiles, many based on interviews, of more than 60 designers whose magazine, book, and record covers; advertisements and package designs; posters; and other projects created the visual aesthetics of postwar modernity. Some were émigrés from Europe; others were homegrown—all were intoxicated by elemental typography, primary colors, photography, and geometric or biomorphic forms. Some are well-known, others are honored in this volume for the first time, and together they comprised a movement that changed our design world.
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livres
livres
Publication:
octobre 2017
octobre 2017
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livres
livres
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$106.00
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Before defining the IBM company’s graphic look in 1956, Paul Rand had never designed an entire corporate identity. The American graphic designer had created many trademarks for advertising clients, but IBM was his first foray into the conservative realm of big business communications, as well as a turning point for him. This manual offers an in-depth look at the further(...)
$106.00
(disponible sur commande)
Résumé:
Before defining the IBM company’s graphic look in 1956, Paul Rand had never designed an entire corporate identity. The American graphic designer had created many trademarks for advertising clients, but IBM was his first foray into the conservative realm of big business communications, as well as a turning point for him. This manual offers an in-depth look at the further(...)
Titre:
IBM: graphic design guide 1969-1987
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$106.00
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Before defining the IBM company’s graphic look in 1956, Paul Rand had never designed an entire corporate identity. The American graphic designer had created many trademarks for advertising clients, but IBM was his first foray into the conservative realm of big business communications, as well as a turning point for him. This manual offers an in-depth look at the further evolution of IBM’s house style in the 1970s and ’80s, from logotypes, fonts, numerals, and type specimens, to highly detailed information on imprinting binders, signage, packaging, and related material. It shows how the graphic designer selects and fits together material to produce visual relationships.
IBM: graphic design guide 1969-1987
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$106.00
(disponible sur commande)
Résumé:
Before defining the IBM company’s graphic look in 1956, Paul Rand had never designed an entire corporate identity. The American graphic designer had created many trademarks for advertising clients, but IBM was his first foray into the conservative realm of big business communications, as well as a turning point for him. This manual offers an in-depth look at the further evolution of IBM’s house style in the 1970s and ’80s, from logotypes, fonts, numerals, and type specimens, to highly detailed information on imprinting binders, signage, packaging, and related material. It shows how the graphic designer selects and fits together material to produce visual relationships.
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livres
livres
Publication:
mars 2018
mars 2018
Classification:
livres
livres
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$34.95
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Résumé:
Best-known for his corporate brand logos and art direction, Paul Rand (1914–1986) transformed commercial art from craft to profession, introduced European design standards to American commercial art, influenced the look of advertising and book design, and altered the ways in which major corporations including IBM, UPS, and Westinghouse did business. His adherence to a(...)
$34.95
(disponible sur commande)
Résumé:
Best-known for his corporate brand logos and art direction, Paul Rand (1914–1986) transformed commercial art from craft to profession, introduced European design standards to American commercial art, influenced the look of advertising and book design, and altered the ways in which major corporations including IBM, UPS, and Westinghouse did business. His adherence to a(...)
Publication:
novembre 2019
novembre 2019
Titre:
Paul Rand: inspiration and process in design
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$34.95
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Résumé:
Best-known for his corporate brand logos and art direction, Paul Rand (1914–1986) transformed commercial art from craft to profession, introduced European design standards to American commercial art, influenced the look of advertising and book design, and altered the ways in which major corporations including IBM, UPS, and Westinghouse did business. His adherence to a strict design form in his work for corporate clients was balanced by a playful side, captured in this spirited collection of literal (and figural) back-of-the-envelope sketches, doodles, notes, and imaginative sparks that later found their full form in his children's books, logos, and personal work.
Paul Rand: inspiration and process in design
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Prix:
$34.95
(disponible sur commande)
Résumé:
Best-known for his corporate brand logos and art direction, Paul Rand (1914–1986) transformed commercial art from craft to profession, introduced European design standards to American commercial art, influenced the look of advertising and book design, and altered the ways in which major corporations including IBM, UPS, and Westinghouse did business. His adherence to a strict design form in his work for corporate clients was balanced by a playful side, captured in this spirited collection of literal (and figural) back-of-the-envelope sketches, doodles, notes, and imaginative sparks that later found their full form in his children's books, logos, and personal work.
Classification:
livres
livres
Publication:
novembre 2019
novembre 2019
Classification:
livres
livres
Prix:
$49.95
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Résumé:
This provocative survey reveals how four of the most destructive dictatorships of the 20th century - Nazi Germany, Fascist Italy, Soviet Russia and Communist China - used graphic design to sell their messages. Explores each regime's distinctive strategies for seducing public opinion and infiltrating people's lives, in media ranging from logos, flags, typefaces and posters(...)
$49.95
(disponible sur commande)
Résumé:
This provocative survey reveals how four of the most destructive dictatorships of the 20th century - Nazi Germany, Fascist Italy, Soviet Russia and Communist China - used graphic design to sell their messages. Explores each regime's distinctive strategies for seducing public opinion and infiltrating people's lives, in media ranging from logos, flags, typefaces and posters(...)
Titre:
Iron fists: Branding the 20th Century totalitarian state
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$49.95
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Résumé:
This provocative survey reveals how four of the most destructive dictatorships of the 20th century - Nazi Germany, Fascist Italy, Soviet Russia and Communist China - used graphic design to sell their messages. Explores each regime's distinctive strategies for seducing public opinion and infiltrating people's lives, in media ranging from logos, flags, typefaces and posters to children's books and figurines Remarkable archival photographs set the disturbingly powerful graphic devices in historical context. The perceptive text analyses how these four regimes established the most effective modes of visual propaganda, which were later adopted and adapted by many other dictatorships.
Iron fists: Branding the 20th Century totalitarian state
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Prix:
$49.95
(disponible sur commande)
Résumé:
This provocative survey reveals how four of the most destructive dictatorships of the 20th century - Nazi Germany, Fascist Italy, Soviet Russia and Communist China - used graphic design to sell their messages. Explores each regime's distinctive strategies for seducing public opinion and infiltrating people's lives, in media ranging from logos, flags, typefaces and posters to children's books and figurines Remarkable archival photographs set the disturbingly powerful graphic devices in historical context. The perceptive text analyses how these four regimes established the most effective modes of visual propaganda, which were later adopted and adapted by many other dictatorships.
Classification:
livres
livres
Publication:
mars 2011
mars 2011
Classification:
livres
livres
Titre:
Typography sketchbooks
Typography sketchbooks
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$62.00
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Résumé:
Typography is an obsession for most designers. It's at the heart of all visual communication and is one of the purest forms of design, one that can always be improved and refined. Typography Sketchbooks gets into the minds of designers who create typefaces, word images and logos through their private sketchbooks. The result of these wide-ranging typographic musings(...)
$62.00
(disponible sur commande)
Résumé:
Typography is an obsession for most designers. It's at the heart of all visual communication and is one of the purest forms of design, one that can always be improved and refined. Typography Sketchbooks gets into the minds of designers who create typefaces, word images and logos through their private sketchbooks. The result of these wide-ranging typographic musings(...)
Publication:
octobre 2011
octobre 2011
Titre:
Typography sketchbooks
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Prix:
$62.00
(disponible sur commande)
Résumé:
Typography is an obsession for most designers. It's at the heart of all visual communication and is one of the purest forms of design, one that can always be improved and refined. Typography Sketchbooks gets into the minds of designers who create typefaces, word images and logos through their private sketchbooks. The result of these wide-ranging typographic musings provide fascinating insights into the expressive quality of letters and words. Aimed at all those who use type, whether by hand or on-screen, this pleasing compendium stresses the importance of good typography at a time when reading habits are changing and celebrates a craft that has endured for centuries.
Typography sketchbooks
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Prix:
$62.00
(disponible sur commande)
Résumé:
Typography is an obsession for most designers. It's at the heart of all visual communication and is one of the purest forms of design, one that can always be improved and refined. Typography Sketchbooks gets into the minds of designers who create typefaces, word images and logos through their private sketchbooks. The result of these wide-ranging typographic musings provide fascinating insights into the expressive quality of letters and words. Aimed at all those who use type, whether by hand or on-screen, this pleasing compendium stresses the importance of good typography at a time when reading habits are changing and celebrates a craft that has endured for centuries.
Classification:
livres
livres
Publication:
octobre 2011
octobre 2011
Classification:
livres
livres
Prix:
$49.99
(disponible sur commande)
Résumé:
This publication is a collection of “favorite” designs as selected by 80 graphic designers, typographers, teachers, scholars, writers and design impresarios. Designers have preferences, like modern over postmodern, serif over sans serif, decorative over minimal, but designers could not be engaged in design practice if they did not love design. The reasons for such a(...)
$49.99
(disponible sur commande)
Résumé:
This publication is a collection of “favorite” designs as selected by 80 graphic designers, typographers, teachers, scholars, writers and design impresarios. Designers have preferences, like modern over postmodern, serif over sans serif, decorative over minimal, but designers could not be engaged in design practice if they did not love design. The reasons for such a(...)
Titre:
I heart design, featuring 80 remarkable graphic designs
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$49.99
(disponible sur commande)
Résumé:
This publication is a collection of “favorite” designs as selected by 80 graphic designers, typographers, teachers, scholars, writers and design impresarios. Designers have preferences, like modern over postmodern, serif over sans serif, decorative over minimal, but designers could not be engaged in design practice if they did not love design. The reasons for such a charged emotion varies from individual to individual, but there are certain commonalities regarding form, function, outcome, and more. Design triggers something in all of us that may be solely aesthetic or decidedly content-driven, but in the final analysis, we are drawn to it through the heart.
I heart design, featuring 80 remarkable graphic designs
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Prix:
$49.99
(disponible sur commande)
Résumé:
This publication is a collection of “favorite” designs as selected by 80 graphic designers, typographers, teachers, scholars, writers and design impresarios. Designers have preferences, like modern over postmodern, serif over sans serif, decorative over minimal, but designers could not be engaged in design practice if they did not love design. The reasons for such a charged emotion varies from individual to individual, but there are certain commonalities regarding form, function, outcome, and more. Design triggers something in all of us that may be solely aesthetic or decidedly content-driven, but in the final analysis, we are drawn to it through the heart.
Classification:
livres
livres
Publication:
mars 2011
mars 2011
