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Photographer Annie Leibowitz collaborates with American Express on a portrait exhibition. Absolut Vodka engages artists for their advertisements. Philip Morris mounts an "Arts Against Hunger" campaign in partnership with prominent museums. Is it art or PR, and where is the line that separates the artistic from the corporate? According to Mark Rectanus, that line has(...)
mai 2002, Minneapolis
Culture incorporated : museums, artists, and corporate sponsorships
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Photographer Annie Leibowitz collaborates with American Express on a portrait exhibition. Absolut Vodka engages artists for their advertisements. Philip Morris mounts an "Arts Against Hunger" campaign in partnership with prominent museums. Is it art or PR, and where is the line that separates the artistic from the corporate? According to Mark Rectanus, that line has blurred. These mergers of art, business, and museums, he argues, are examples of the worldwide privatization of cultural funding. In Culture Incorporated, Rectanus calls for full disclosure of corporate involvement in cultural events and examines how corporations, art institutions, and foundations are reshaping the cultural terrain. In turn, he also shows how that ground is destabilized by artists subverting these same institutions to create a heightened awareness of critical alternatives. Rectanus exposes how sponsorship helps maintain social legitimation in a time when corporations are the target of significant criticism. He provides wide-ranging examples of artists and institutions grappling with corporate sponsorship, including artists' collaboration with sponsors, corporate sponsorship of museum exhibitions, festivals, and rock concerts, and cybersponsoring. Throughout, Rectanus analyzes the convergence of cultural institutions with global corporate politics and its influence on our culture and our communities. Mark W. Rectanus is professor of German at Iowa State University.
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"Prenant appui sur les politiques institutionnelles, l'auteur montre comment le musée virtuel résulte en fait d'une interprétation du support numérique qui en hypostasie la portée spectaculaire au lieu d'en favoriser l'appréhension documentaire. Le musée virtuel réaliserait ainsi la parfaite concrétisation des objectifs économiques et éducatifs du musée, en parfaite(...)
janvier 2002, Paris
Le patrimoine à l'ère du document numérique : du musée virtuel au musée médiathèque
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"Prenant appui sur les politiques institutionnelles, l'auteur montre comment le musée virtuel résulte en fait d'une interprétation du support numérique qui en hypostasie la portée spectaculaire au lieu d'en favoriser l'appréhension documentaire. Le musée virtuel réaliserait ainsi la parfaite concrétisation des objectifs économiques et éducatifs du musée, en parfaite résonnance avec le régime d'industrialisation culturelle qui règle la fréquentation du patrimoine. Mais au-delà, c'est bien du devenir de l'institution muséale dont il est question. Plutôt que de prédire la disparition de l'institution au profit de son avatar virtuel, on choisit d'ancrer ici l'interrogation dans l'histoire des relations qui unissent l'oeuvre d'art et le musée, depuis deux siècles. L'extrême plasticité du musée est mise à jour : ne serait-il pas apte à conserver et légitimer les propositions d'un art numérique aussi délocalisé soit-il? Déjà rôdé à l'absorption d'oeuvres reproductibles, de traces ou d'intentions, le musée d'art contemporain déjoue perpétuellement sa fin prévisible. Cette fois-ci la métamorphose le porte du côté de la médiathèque. Le devenir du musée se nourrit d'une perception essentiellement documentaire du patrimoine artistique. Incorporé aux industries de la mémoire, le musée nous projette désormais dans un passé actualisé et un présent pérenne."
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janvier 2002, Paris
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L'avenir des musées
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Actes du colloque organisé au musée du Louvre les 23, 24, et 25 mars, 2000.
L'avenir des musées
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Actes du colloque organisé au musée du Louvre les 23, 24, et 25 mars, 2000.
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janvier 2002, Paris
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A summary of the Austrian contribution to the 7th International Exhibition of Architecture of the Biennale di Venezia 2000, this book presents the projects, background information, a complete transcript of the discussion at the symposium, a selection of visitors' statements as well as biographies of the architects and experts that took part.
Area of tolerance for peace and freedom of the arts - against racism and xenophobia
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A summary of the Austrian contribution to the 7th International Exhibition of Architecture of the Biennale di Venezia 2000, this book presents the projects, background information, a complete transcript of the discussion at the symposium, a selection of visitors' statements as well as biographies of the architects and experts that took part.
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janvier 1900, Vienna
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In this examination of installation design as an aesthetic medium and cultural practice, Staniszewski offers the first history of exhibitions at the most powerful and influential modern art museum--The Museum of Modern Art in New York. Focusing on over two hundred photographs of the visually rich but overlooked history of exhibitions,Staniszewski documents and(...)
octobre 2001, Cambridge, Mass.
Power of display : a history of the exhibition installations at the museum of modern art
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In this examination of installation design as an aesthetic medium and cultural practice, Staniszewski offers the first history of exhibitions at the most powerful and influential modern art museum--The Museum of Modern Art in New York. Focusing on over two hundred photographs of the visually rich but overlooked history of exhibitions,Staniszewski documents and deciphers an essential chapter of twentieth-century art and culture and provides a historical and theoretical framework for a primary area of contemporary aesthetic practice--installation-based art. Among the artists, designers, architects, and curators whose installations the author features are Dennis Adams, Alfred H. Barr, Jr., Herbert Bayer, René d'Harnoncourt, Ray and Charles Eames, Hans Haacke, David Hammons, Philip Johnson, Frederick Kiesler, Barbara Kruger, Louise Lawler, El Lissitzky, Adrian Piper, Lilly Reich, William Rubin, Paul Rudolph, Edward Steichen, Giuseppe Terragni, and Kirk Varnedoe.
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octobre 2001, Cambridge, Mass.
New museums in Spain
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Spanish museum architecture has experienced a marked upturn since the 1990s, helping even small towns off the tourist beaten track to acquire museum buildings. The present book, which is also suitable as a museum guide, confirms the world-class nature of Spanish architecture, recorded from Rafael Moneo's early Museo Nacional de Arte Romano in Merida to Herzog & de(...)
New museums in Spain
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Spanish museum architecture has experienced a marked upturn since the 1990s, helping even small towns off the tourist beaten track to acquire museum buildings. The present book, which is also suitable as a museum guide, confirms the world-class nature of Spanish architecture, recorded from Rafael Moneo's early Museo Nacional de Arte Romano in Merida to Herzog & de Meuron's new CaixaForum art gallery in Madrid.
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The great World's Fairs and Expositions staged around the world since the middle of the 19th century were among the largest and most dramatic cultural events ever staged. In both beneficial and detrimental ways, they affected the lives of tens of millions of people. This publication retraces the history of world's fairs and expositions from London to Shanghai 1851-2010.
Fair world: a history of world's fairs and expositions, from London to Shangai 1851-2010
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The great World's Fairs and Expositions staged around the world since the middle of the 19th century were among the largest and most dramatic cultural events ever staged. In both beneficial and detrimental ways, they affected the lives of tens of millions of people. This publication retraces the history of world's fairs and expositions from London to Shanghai 1851-2010.
Conception d'exposition
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Chaque exposition est unique et raconte une histoire qui lui est propre. La façon dont ces histoires sont racontées et transposées dans un décor dépend directement de la conception d'exposition. Ce livre, qui s'articule autour d'études de cas et d'exemples, détaille les principaux aspects de la conception d'exposition et du rôle de concepteur.
Conception d'exposition
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Chaque exposition est unique et raconte une histoire qui lui est propre. La façon dont ces histoires sont racontées et transposées dans un décor dépend directement de la conception d'exposition. Ce livre, qui s'articule autour d'études de cas et d'exemples, détaille les principaux aspects de la conception d'exposition et du rôle de concepteur.
Machine art, 1934
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In 1934, New York’s Museum of Modern Art staged a major exhibition of ball bearings, airplane propellers, pots and pans, cocktail tumblers, petri dishes, protractors, and other machine parts and products. The exhibition, titled Machine Art, explored these ordinary objects as works of modern art, teaching museumgoers about the nature of beauty and value in the era of mass(...)
Machine art, 1934
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In 1934, New York’s Museum of Modern Art staged a major exhibition of ball bearings, airplane propellers, pots and pans, cocktail tumblers, petri dishes, protractors, and other machine parts and products. The exhibition, titled Machine Art, explored these ordinary objects as works of modern art, teaching museumgoers about the nature of beauty and value in the era of mass production. Telling the story of this popular but controversial show, Jennifer Jane Marshall examines its history and the relationship between the museum’s director, Alfred H. Barr Jr., and its curator, Philip Johnson, who oversaw it. She situates the show within the tumultuous climate of the interwar period and the Great Depression, considering how these unadorned objects served as a response to timely debates over photography, abstract art, the end of the American gold standard, and John Dewey’s insight that how a person experiences things depends on the context in which they are encountered. An engaging investigation of interwar American modernism, Machine Art, 1934 reveals how even simple things can serve as a defense against uncertainty.
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Narrative Spaces is about exhibition design. It places the profession in a broad theoretical and cultural-historical context and defines a conceptual framework that brings out the dynamics of the field. Exhibitions are narrative environments in which the designer has to translate often complex and scientific objectives into an engaging spatial narrative that can comprise(...)
Narrative spaces: on the art of exhibiton
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Narrative Spaces is about exhibition design. It places the profession in a broad theoretical and cultural-historical context and defines a conceptual framework that brings out the dynamics of the field. Exhibitions are narrative environments in which the designer has to translate often complex and scientific objectives into an engaging spatial narrative that can comprise a mix of wide-ranging media and communicational strategies. This publication defines the theatrical and scenographic principles of exhibitions as narrative space and holds out conceptual tools that can inspire a new approach to exhibition design.