The copy book
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En 1995, la D a publié un ouvrage sur l'écriture publicitaire. Bien qu'aujourd'hui épuisé, cette publication demeure un livre de référence. D et TASCHEN ont joint leurs efforts pour proposer une nouvelle édition, revue et mise à jour pour inclure des réalisations de ces 15 dernières années. Considéré comme la spécialité la plus difficile dans le domaine de la publicité,(...)
The copy book
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$64.95
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En 1995, la D a publié un ouvrage sur l'écriture publicitaire. Bien qu'aujourd'hui épuisé, cette publication demeure un livre de référence. D et TASCHEN ont joint leurs efforts pour proposer une nouvelle édition, revue et mise à jour pour inclure des réalisations de ces 15 dernières années. Considéré comme la spécialité la plus difficile dans le domaine de la publicité, le "copywriting", l'écriture publicitaire, est la plupart du temps confié aux professionnels les plus chevronnés - souvent les directeurs d'agences de publicité, ou encore les propriétaires eux-mêmes. Ce volume comprend une sélection de travaux et d'articles réalisés par 48 designers.
Théorie du design
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Pioneer of chaos mathematics, Edward Lorenz posited in his 1988 paper Unventions what the hell? the now accepted theory that unventions were a necessary reaction to humans getting all uppity with their big ideas. So what is an unvention? Some say unventions are simply everyday objects that are familiar to all. They are correct. But they are also wrong. Unventions tell new(...)
Unventions : every inventions has an equal and opposite unvention
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Pioneer of chaos mathematics, Edward Lorenz posited in his 1988 paper Unventions what the hell? the now accepted theory that unventions were a necessary reaction to humans getting all uppity with their big ideas. So what is an unvention? Some say unventions are simply everyday objects that are familiar to all. They are correct. But they are also wrong. Unventions tell new stories about the things around you releasing them from the mundane trudge of daily routine to take on epic new roles. When you begin to see them you are set free, and soon you will discover your own. Your mind has been in chains for too long! Unventionswill change your world forever.* *Largely in utterly useless ways
Théorie du design
L'intelligence des affiches
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À travers plus de vingt exemples d’affiches, traversant les époques depuis la fin du XIXe siècle jusqu’à la création contemporaine, Pierre Fresnault-Deruelle nous montre la richesse visuelle et sémantique de ce moyen d’expression. Il nous présente des exemples illustres d’affiches vantant des produits de marque ou des spectacles et nous amène ainsi à la rencontre de(...)
L'intelligence des affiches
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À travers plus de vingt exemples d’affiches, traversant les époques depuis la fin du XIXe siècle jusqu’à la création contemporaine, Pierre Fresnault-Deruelle nous montre la richesse visuelle et sémantique de ce moyen d’expression. Il nous présente des exemples illustres d’affiches vantant des produits de marque ou des spectacles et nous amène ainsi à la rencontre de quelques-uns des plus grands affichistes (Lautrec, Cassandre, Savignac, Bundi, etc...).
Théorie du design
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Some call it design for the greater good. Others call it social design. Whatever you call it, it's clear that an altruistic impulse is on the rise in the design community. Designing for Social Change, is a compact, hands-on primer for graphic designers who want to use their unique problem-solving skills to help others.
Design for social change : strategies for community-based graphic design
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Some call it design for the greater good. Others call it social design. Whatever you call it, it's clear that an altruistic impulse is on the rise in the design community. Designing for Social Change, is a compact, hands-on primer for graphic designers who want to use their unique problem-solving skills to help others.
Théorie du design
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A collection of essays by Michael Bierut, Pentagram partner, cofounder of the website Design Observer, and AIGA board member. Bierut is one of the best-respected and most-beloved writers within the graphic design field, a spokesman for the profession, and a man pretty much universally admired within the academy and among practitioners. This collection includes writings(...)
Seventy-nine short essays on design
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A collection of essays by Michael Bierut, Pentagram partner, cofounder of the website Design Observer, and AIGA board member. Bierut is one of the best-respected and most-beloved writers within the graphic design field, a spokesman for the profession, and a man pretty much universally admired within the academy and among practitioners. This collection includes writings from the 1980s through today.
Théorie du design
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The environmental impact of interior architecture and design practice is immense. This book highlights the need for designers to adapt the way they work and relearn lessons that have been lost. Contrary to many preconceptions, sustainable design can be sophisticated and stylish. And by its nature, a sustainable approach means considering the whole life cycle of a project(...)
Sustainability in interior design
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The environmental impact of interior architecture and design practice is immense. This book highlights the need for designers to adapt the way they work and relearn lessons that have been lost. Contrary to many preconceptions, sustainable design can be sophisticated and stylish. And by its nature, a sustainable approach means considering the whole life cycle of a project and therefore improving the functionality, quality, human enjoyment and, in the long term, bringing real social and economic benefits. This book has examples, techniques, and historical and contemporary case studies, all supported by useful resources and links. A comprehensive reference book for anyone wanting to work in this area, Sian Moxon aims to introduce these ideas to design students while they are formulating their understanding of the industry, encouraging and inspiring them with positive, creative and practical alternatives.
Théorie du design
livres
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Semiotics is the theory of signs, and our readings of signs is a part of everyday life : from the simple road signs that point to a destination, to smoke that warns of fire, to the symbols buried within art and literature. This introductory book decodes the mystery of semiotics using visual examples instead of abstract theory.
This means this, this means that : a user's guide to semiotics, 2nd edition
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Semiotics is the theory of signs, and our readings of signs is a part of everyday life : from the simple road signs that point to a destination, to smoke that warns of fire, to the symbols buried within art and literature. This introductory book decodes the mystery of semiotics using visual examples instead of abstract theory.
livres
mars 2012
Théorie du design
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How do contemporary design practices engage with political and societal issues? Can design realize ideas that lead to significant change? Where would the change happen: in the design studio, on the factory floor, in exhibition settings or on the street? Some of the design world’s greatest practitioners, including architects, came together for a multi-faceted, three-year(...)
Design act: socially and politically engaged design today
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How do contemporary design practices engage with political and societal issues? Can design realize ideas that lead to significant change? Where would the change happen: in the design studio, on the factory floor, in exhibition settings or on the street? Some of the design world’s greatest practitioners, including architects, came together for a multi-faceted, three-year project sponsored by Iaspis. This book, the project’s culmination, comprises texts, interviews, drawings and other artwork in three sections: WHAT brings together contemporary and historical writings; HOW analyzes common issues and emerging tactics within socially and politically engaged design; and WHERE offers a broad perspective on new forms of design practice. Featuring facsimiles of 36 projects from the Design Act archive, this rich book is a must-have for designers who care about their role in the wider world.
Théorie du design
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A collection of timely new scholarship, ''Repair: Sustainable design futures'' investigates repair as a contemporary expression of empowerment, agency, and resistance to our unmaking of the world and the environment. Repair is an act, metaphor, and foundation for opening up a dialogue about design’s role in proposing radically different social, environmental, and economic(...)
Repair: Sustainable design futures
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A collection of timely new scholarship, ''Repair: Sustainable design futures'' investigates repair as a contemporary expression of empowerment, agency, and resistance to our unmaking of the world and the environment. Repair is an act, metaphor, and foundation for opening up a dialogue about design’s role in proposing radically different social, environmental, and economic futures. Thematically expansive and richly illustrated, with over 125 visuals, this volume features an international, interdisciplinary group of contributors from across the design spectrum whose voices and artwork speak to how we might address our broken social and physical worlds. Organized around reparative thinking and practices, the book includes 30 long and short chapters, photo essays, and interviews that focus on multiple responses to fractured systems, relationships, cities, architecture, objects, and more. ''Repair'' will encourage students, academics, researchers, and practitioners in art, design and architecture practice and theory, cultural studies, environment and sustainability, to discuss, engage, and rethink the act of repair and its impact on our society and environment.
Théorie du design
Abécédaire de la beauté
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Qu’est-il advenu de la beauté ? Du charme dissimulé dans le quotidien au régime esthétique atypique de l’imagerie scientifique, de sa capacité inouïe à penser le vivant jusqu’à ses innombrables applications littéraires, philosophiques, techniques, historiques et artistiques, la beauté se révèle être un terrain intellectuel particulièrement fécond. Cet abécédaire croise(...)
Abécédaire de la beauté
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Qu’est-il advenu de la beauté ? Du charme dissimulé dans le quotidien au régime esthétique atypique de l’imagerie scientifique, de sa capacité inouïe à penser le vivant jusqu’à ses innombrables applications littéraires, philosophiques, techniques, historiques et artistiques, la beauté se révèle être un terrain intellectuel particulièrement fécond. Cet abécédaire croise les axes de réflexion autour d’une notion aussi galvaudée qu’insaisissable, mais qui, selon les quarante-trois contributions réunies ici, demeure au centre de nos préoccupations les plus actuelles et les plus vives. Mêlant à la fois une réflexion sur les termes attendus (Grèce, Style, Sublime, Vénus) et d’autres beaucoup plus insolites (Déchets, Robot, Chaos, Pieuvre), la beauté est présente comme un cadre structurant nos pensées mais également comme une lézarde, diffuse et souterraine, dans les interstices de toutes nos modalités d’existence.
Théorie du design