Our daily debates
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It is 7 weeks before the graduation. A student (Nina 26) has asked 4 other students (Sirkel 23, Claus 33, Noa 31 and Brita 30) to meet her and have a debate about graphic design, their future profession.
Théorie du design
mars 2008, New York, Amsterdam, London
Our daily debates
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It is 7 weeks before the graduation. A student (Nina 26) has asked 4 other students (Sirkel 23, Claus 33, Noa 31 and Brita 30) to meet her and have a debate about graphic design, their future profession.
Théorie du design
Can I make everybody happy?
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Nowadays, if we speak about graphic design we can never be sure if we are actually talking about the same thing. The books in this series investigate different fields of graphic design where this lack of definition currently exists, as a means to contribute to the discussion and awareness of an arbitrary profession. This book express the email-exhange between clients(...)
Théorie du design
mars 2008, London, Amsterdam, New York
Can I make everybody happy?
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Nowadays, if we speak about graphic design we can never be sure if we are actually talking about the same thing. The books in this series investigate different fields of graphic design where this lack of definition currently exists, as a means to contribute to the discussion and awareness of an arbitrary profession. This book express the email-exhange between clients and designers on ten different projects. All names mentioned are fictional.
Théorie du design
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This book is an attempt to tell a story from the closest point of a source. Before it is supposed to be a gossip. Before the juice is added and still is a bit boring and stiff. When looking up at reliable sources like Wikipedia and Google, the word gossip: ''Originates from God-sib, he Godparent of one's child, referring to a relationship of close friendship'' and it(...)
Théorie du design
mars 2008, London, Amsterdam, New York
'' I heard they ripped it off ''
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This book is an attempt to tell a story from the closest point of a source. Before it is supposed to be a gossip. Before the juice is added and still is a bit boring and stiff. When looking up at reliable sources like Wikipedia and Google, the word gossip: ''Originates from God-sib, he Godparent of one's child, referring to a relationship of close friendship'' and it is also: '' An event between loose mouthed assholes, that happens as soon as you get into high-school, and follows you all the way to your death bed. It never ends.'' It is also: '' In it's form one of the oldest and most common means of spreading and sharing facts, with a reputation of errors and other variations'' This we of course found highly interesting so we did this book based on that, about the variations of a story when it comes from the same source. To try it out we asked people from the graphics design department in the Rietveld Academy, to re-tell us a story we are supposed to know better than others.
Théorie du design
Talks about money
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What does it mean to do something for free versus asking a lot? How much can we ask? Graphic design does not have any intrinsic value. Money is important, but also not an openly discussed topic. Even though guidelines for charging exist, we often have to negotiate our prices. The texts in this book are based on interviews made in 2006/2007 with freelance graphic(...)
Talks about money
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What does it mean to do something for free versus asking a lot? How much can we ask? Graphic design does not have any intrinsic value. Money is important, but also not an openly discussed topic. Even though guidelines for charging exist, we often have to negotiate our prices. The texts in this book are based on interviews made in 2006/2007 with freelance graphic designers. They range from students and beginners to designers with many years of professional experience, from a one-man ste-up tp a bigger studio with employees. Inside you'll find a wild, wide range of prices, different ways of calculating a price, problems, strategies, principles, numbers and a lot of zeros.
Théorie du design
Wouldn't It be nice
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« Wouldnt it be nice... » explore les processus intellectuels et les méthodes de travail qui aboutissent à diverses attitudes et pratiques créatives, oscillant entre divers champs de tension. D`une part, la dichotomie entre activisme et résignation, ainsi que entre préoccupations sociales et contôle social. Dautre part, l`écart entre les grands projets et les dures(...)
Wouldn't It be nice
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« Wouldnt it be nice... » explore les processus intellectuels et les méthodes de travail qui aboutissent à diverses attitudes et pratiques créatives, oscillant entre divers champs de tension. D`une part, la dichotomie entre activisme et résignation, ainsi que entre préoccupations sociales et contôle social. Dautre part, l`écart entre les grands projets et les dures réalités, lopposition entre esprit de conciliation et esprit de confrontation.
Théorie du design
Pre-Specifics
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The demand for design competence crosses almost all disciplinary boundaries, making the designers of today particularly ubiquitous in their influence. Pre-Specifics argues that the most promising strategies for the design disciplines of tomorrow can be forecast in the common codes of "virtual relations" shared by material, biological, technological, cognitive and media(...)
Pre-Specifics
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The demand for design competence crosses almost all disciplinary boundaries, making the designers of today particularly ubiquitous in their influence. Pre-Specifics argues that the most promising strategies for the design disciplines of tomorrow can be forecast in the common codes of "virtual relations" shared by material, biological, technological, cognitive and media perspectives. The book features contributions, statements, and conversations with internationally renowned authors such as Greg Lynn, Christopher Peterka, Wolfgang Weingart, Marcel Alexander Niggli, Christian Labonte, Fiona Raby and Anthony Dunne, Christian Doelker, Philipp Sarasin, Raymond Guidot, Eric Zimmerman and Manfred Fassler among others. It is designed by Ludovic Balland, and published with the Institute for Research in Art and Design HGK FHNW in Basel.
Théorie du design
The little know it all
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What is a Meta-Tag? What kind of measurement is DIN A1? What kind of clearance and documents do you need before using copyrighted material? An interdisciplinary knowledge and understanding of design is practically requisite these days with the integration and crossover of evolving media. This book is divided into sections explicating unique vocabulary used in(...)
Théorie du design
octobre 2007, Berlin
The little know it all
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What is a Meta-Tag? What kind of measurement is DIN A1? What kind of clearance and documents do you need before using copyrighted material? An interdisciplinary knowledge and understanding of design is practically requisite these days with the integration and crossover of evolving media. This book is divided into sections explicating unique vocabulary used in design, printing, typography and photography and includes helpful tips and concise analysis in contiguous areas such as advertising, mulimedia, business, copyright and project management. It is structured thematically and equipped with a resourceful index that references numerous sources and links. This indispensable manual is complete with graphics that illustrate and supplement the texts, making it a stimulating reference book for students and newcomers while serving as a trusty companion for professional designers and media professionals alike in their everyday work.
Théorie du design
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The Inner Studio unveils a place of learning inside each of us where we can learn lessons about ourselves that are inseperable from what we design and build. Filled with anecdotes, examples and exercises, The Inner Studio guides readers into deeper levels of our imagination and decision making, focusing squareley on the experience of the designer during the creative act(...)
The inner studio: a designer's guide to the resources of the psyche
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The Inner Studio unveils a place of learning inside each of us where we can learn lessons about ourselves that are inseperable from what we design and build. Filled with anecdotes, examples and exercises, The Inner Studio guides readers into deeper levels of our imagination and decision making, focusing squareley on the experience of the designer during the creative act of design. How do designers convert their subjective and often unconscious experience of the world into design? What are the creative consequencesof what we may call, designing from within?" Welcome to the The Inner Studio.
Théorie du design
livres
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We're filling up the world with technology and devices, but we've lost sight of an important question: What is this stuff for? What value does it add to our lives? So asks author John Thackara in his new book, “In the Bubble: Designing for a Complex World”. These are tough questions for the pushers of technology to answer. Our economic system is centred on technology,(...)
In the bubble : designing in a complex world
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We're filling up the world with technology and devices, but we've lost sight of an important question: What is this stuff for? What value does it add to our lives? So asks author John Thackara in his new book, “In the Bubble: Designing for a Complex World”. These are tough questions for the pushers of technology to answer. Our economic system is centred on technology, so it would be no small matter if "tech" ceased to be an end-in-itself in our daily lives. Technology is not going to go away, but the time to discuss the end it will serve is before we deploy it, not after. We need to ask what purpose will be served by the broadband communications, smart materials, wearable computing, and connected appliances that we're unleashing upon the world. We need to ask what impact all this stuff will have on our daily lives. Who will look after it, and how? ”In the Bubble” is about a world based less on stuff and more on people. Thackara describes a transformation that is taking place now -- not in a remote science fiction future; it's not about, as he puts it, "the schlock of the new" but about radical innovation already emerging in daily life. We are regaining respect for what people can do that technology can't. In the Bubble describes services designed to help people carry out daily activities in new ways. Many of these services involve technology -- ranging from body implants to wide-bodied jets. But objects and systems play a supporting role in a people-centred world. The design focus is on services, not things. And new principles -- above all, lightness -- inform the way these services are designed and used. At the heart of In the Bubble is a belief, informed by a wealth of real-world examples, that ethics and responsibility can inform design decisions without impeding social and technical innovation.
livres
avril 2005, London
Théorie du design
livres
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Finally, we are learning that simplicity equals sanity. We're rebelling against technology that's too complicated, DVD players with too many menus, and software accompanied by 75-megabyte "read me" manuals. The iPod's clean gadgetry has made simplicity hip. But sometimes we find ourselves caught up in the simplicity paradox: we want something that's simple and easy to(...)
The laws of simplicity : design, technology, business, life
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Finally, we are learning that simplicity equals sanity. We're rebelling against technology that's too complicated, DVD players with too many menus, and software accompanied by 75-megabyte "read me" manuals. The iPod's clean gadgetry has made simplicity hip. But sometimes we find ourselves caught up in the simplicity paradox: we want something that's simple and easy to use, but also does all the complex things we might ever want it to do. In "The laws of simplicity", John Maeda offers ten laws for balancing simplicity and complexity in business, technology, and design -guidelines for needing less and actually getting more. Maeda - a professor in MIT's Media Lab and a world-renowned graphic designer - explores the question of how we can redefine the notion of "improved" so that it doesn't always mean something more, something added on. Maeda's first law of simplicity is "Reduce." It's not necessarily beneficial to add technology features just because we can. And the features that we do have must be organized (Law 2) in a sensible hierarchy so users aren't distracted by features and functions they don't need. But simplicity is not less just for the sake of less. Skip ahead to Law 9: "Failure : accept the fact that some things can never be made simple." Maeda's concise guide to simplicity in the digital age shows us how this idea can be a cornerstone of organizations and their products -how it can drive both business and technology. We can learn to simplify without sacrificing comfort and meaning, and we can achieve the balance described in Law 10. This law, which Maeda calls "The One," tells us: "Simplicity is about subtracting the obvious, and adding the meaningful."
livres
septembre 2006, Cambridge (MA)
Théorie du design