7437 Résultats
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In this publication, Caleb Kelly explores how the deliberate utilization of the normally undesirable (a crack, a break) has become the site of productive creation. Cracked media, Kelly writes, slides across disciplines, through music, sound, and noise. Cracked media encompasses everything from Cage's silences and indeterminacies, to Paik's often humorous tape works, to(...)
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In this publication, Caleb Kelly explores how the deliberate utilization of the normally undesirable (a crack, a break) has become the site of productive creation. Cracked media, Kelly writes, slides across disciplines, through music, sound, and noise. Cracked media encompasses everything from Cage's silences and indeterminacies, to Paik's often humorous tape works, to(...)
Titre:
Cracked media : the sound of malfunction
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In this publication, Caleb Kelly explores how the deliberate utilization of the normally undesirable (a crack, a break) has become the site of productive creation. Cracked media, Kelly writes, slides across disciplines, through music, sound, and noise. Cracked media encompasses everything from Cage's silences and indeterminacies, to Paik's often humorous tape works, to the cold and clean sounds of digital glitch in the work of Tone and Oval. Kelly offers a detailed historical account of these practices, arguing that they can be read as precursors to contemporary new media. Kelly looks at the nature of recording technology and the music industry in relation to the crack and the break, and discusses the various manifestations of noise, concluding that neither theories of recording nor theories of noise offer an adequate framework for understanding cracked media. Connecting the historical avant-garde to modern-day turntablism, and predigital destructive techniques to the digital ticks, pops, and clicks of the glitch, Kelly proposes new media theorizations of cracked media that focus on materiality and the everyday.
Cracked media : the sound of malfunction
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In this publication, Caleb Kelly explores how the deliberate utilization of the normally undesirable (a crack, a break) has become the site of productive creation. Cracked media, Kelly writes, slides across disciplines, through music, sound, and noise. Cracked media encompasses everything from Cage's silences and indeterminacies, to Paik's often humorous tape works, to the cold and clean sounds of digital glitch in the work of Tone and Oval. Kelly offers a detailed historical account of these practices, arguing that they can be read as precursors to contemporary new media. Kelly looks at the nature of recording technology and the music industry in relation to the crack and the break, and discusses the various manifestations of noise, concluding that neither theories of recording nor theories of noise offer an adequate framework for understanding cracked media. Connecting the historical avant-garde to modern-day turntablism, and predigital destructive techniques to the digital ticks, pops, and clicks of the glitch, Kelly proposes new media theorizations of cracked media that focus on materiality and the everyday.
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livres
livres
Publication:
septembre 2009
septembre 2009
Sujet:
Acoustique
Acoustique
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livres
livres
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$39.99
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Today we live in a world that can no longer be read as a two-dimensional map, but must now be understood as a series of vertical strata that reach from the satellites that encircle our planet to the tunnels deep within the ground. In "Vertical", Stephen Graham rewrites the city at every level: how the geography of inequality, politics, and identity is determined in terms(...)
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Today we live in a world that can no longer be read as a two-dimensional map, but must now be understood as a series of vertical strata that reach from the satellites that encircle our planet to the tunnels deep within the ground. In "Vertical", Stephen Graham rewrites the city at every level: how the geography of inequality, politics, and identity is determined in terms(...)
Titre:
Vertical : the city from satellites to bunkers
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Today we live in a world that can no longer be read as a two-dimensional map, but must now be understood as a series of vertical strata that reach from the satellites that encircle our planet to the tunnels deep within the ground. In "Vertical", Stephen Graham rewrites the city at every level: how the geography of inequality, politics, and identity is determined in terms of above and below. Starting at the edge of earth’s atmosphere and, in a series of riveting studies, descending through each layer, Graham explores the world of drones, the city from the viewpoint of an aerial bomber, the design of sidewalks and the hidden depths of underground bunkers. He asks: why was Dubai built to be seen from Google Earth? How do the super-rich in São Paulo live in their penthouses far above the street? Why do London billionaires build vast subterranean basements? And how do the technology of elevators and subversive urban explorers shape life on the surface and subsurface of the earth?
Vertical : the city from satellites to bunkers
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Today we live in a world that can no longer be read as a two-dimensional map, but must now be understood as a series of vertical strata that reach from the satellites that encircle our planet to the tunnels deep within the ground. In "Vertical", Stephen Graham rewrites the city at every level: how the geography of inequality, politics, and identity is determined in terms of above and below. Starting at the edge of earth’s atmosphere and, in a series of riveting studies, descending through each layer, Graham explores the world of drones, the city from the viewpoint of an aerial bomber, the design of sidewalks and the hidden depths of underground bunkers. He asks: why was Dubai built to be seen from Google Earth? How do the super-rich in São Paulo live in their penthouses far above the street? Why do London billionaires build vast subterranean basements? And how do the technology of elevators and subversive urban explorers shape life on the surface and subsurface of the earth?
Classification:
livres
livres
Publication:
novembre 2016
novembre 2016
Sujet:
Théorie de l’urbanisme
Théorie de l’urbanisme
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livres
livres
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$79.00
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Research on multifamily housing and its impact on the daily lives of ordinary people, from a leading Canadian architectural firm. These four slipcased volumes build on 5468796 Architecture’s housing manifesto "Add via Edit: A Decade in Housing", the symposium "platform.MIDDLE: Architecture for Housing the 99%" hosted at Illinois Institute of Technology and examples by(...)
$79.00
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Research on multifamily housing and its impact on the daily lives of ordinary people, from a leading Canadian architectural firm. These four slipcased volumes build on 5468796 Architecture’s housing manifesto "Add via Edit: A Decade in Housing", the symposium "platform.MIDDLE: Architecture for Housing the 99%" hosted at Illinois Institute of Technology and examples by(...)
Sujet:
Architecture, monographies
Architecture, monographies
Publication:
février 2024
février 2024
Titre:
5468796 Architecture: Platform. MIDDLE
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$79.00
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Research on multifamily housing and its impact on the daily lives of ordinary people, from a leading Canadian architectural firm. These four slipcased volumes build on 5468796 Architecture’s housing manifesto "Add via Edit: A Decade in Housing", the symposium "platform.MIDDLE: Architecture for Housing the 99%" hosted at Illinois Institute of Technology and examples by practice-related offices. The work and research of the Winnipeg-based firm 5468796 Architecture (described as "one of the most talented young design firms worldwide") has focused on "missing middle" and midrise housing in its many forms and ownership models, from refugee and social housing to market-rate condominiums. With the condominium boom taking hold across North America, the number of residential units passing across architects’ desks is unprecedented. As a result of the typology’s inherent repetition and potentially banal program—as well as the private sector’s pursuit of profit, often at the expense of quality and livability—the margin in which architecture can operate is very narrow. Architects must respond to the challenges of this typology with the rigor it deserves.
5468796 Architecture: Platform. MIDDLE
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$79.00
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Research on multifamily housing and its impact on the daily lives of ordinary people, from a leading Canadian architectural firm. These four slipcased volumes build on 5468796 Architecture’s housing manifesto "Add via Edit: A Decade in Housing", the symposium "platform.MIDDLE: Architecture for Housing the 99%" hosted at Illinois Institute of Technology and examples by practice-related offices. The work and research of the Winnipeg-based firm 5468796 Architecture (described as "one of the most talented young design firms worldwide") has focused on "missing middle" and midrise housing in its many forms and ownership models, from refugee and social housing to market-rate condominiums. With the condominium boom taking hold across North America, the number of residential units passing across architects’ desks is unprecedented. As a result of the typology’s inherent repetition and potentially banal program—as well as the private sector’s pursuit of profit, often at the expense of quality and livability—the margin in which architecture can operate is very narrow. Architects must respond to the challenges of this typology with the rigor it deserves.
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livres
livres
Publication:
février 2024
février 2024
Sujet:
Architecture, monographies
Architecture, monographies
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livres
livres
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$33.50
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In this collection of essays, Murray Bookchin's vision for an ecological society remains central as he addresses questions of urbanism and city planning, technology, self-management, energy, utopianism, and more. Throughout, he opposes efforts to reduce ecology to a toothless "environmentalism," a task as vital today as when these essays were first published. Written(...)
$33.50
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In this collection of essays, Murray Bookchin's vision for an ecological society remains central as he addresses questions of urbanism and city planning, technology, self-management, energy, utopianism, and more. Throughout, he opposes efforts to reduce ecology to a toothless "environmentalism," a task as vital today as when these essays were first published. Written(...)
Titre:
Towards an ecological society
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In this collection of essays, Murray Bookchin's vision for an ecological society remains central as he addresses questions of urbanism and city planning, technology, self-management, energy, utopianism, and more. Throughout, he opposes efforts to reduce ecology to a toothless "environmentalism," a task as vital today as when these essays were first published. Written between 1969 and 1979, the essays in this collection represent a fascinating and fertile period in Bookchin’s life. Coming out of the unfulfilled promise of the sixties and trying to develop a revolutionary critique of social life that avoided the pitfalls of Marxism, he was entering his creative intellectual peak. He was laying the foundations of a truly social ecology: a society based on decentralization, interdependence, democratic self-management, mutual aid, and solidarity. Presented with clarity and fervor, these key works contain the kernels of concerns that would occupy him until his death in 2006. This edition also includes a new foreword by Dan Chodorkoff, someone who was with Bookchin at the founding of his Institute for Social Ecology and who understand his work better than anyone.
Towards an ecological society
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In this collection of essays, Murray Bookchin's vision for an ecological society remains central as he addresses questions of urbanism and city planning, technology, self-management, energy, utopianism, and more. Throughout, he opposes efforts to reduce ecology to a toothless "environmentalism," a task as vital today as when these essays were first published. Written between 1969 and 1979, the essays in this collection represent a fascinating and fertile period in Bookchin’s life. Coming out of the unfulfilled promise of the sixties and trying to develop a revolutionary critique of social life that avoided the pitfalls of Marxism, he was entering his creative intellectual peak. He was laying the foundations of a truly social ecology: a society based on decentralization, interdependence, democratic self-management, mutual aid, and solidarity. Presented with clarity and fervor, these key works contain the kernels of concerns that would occupy him until his death in 2006. This edition also includes a new foreword by Dan Chodorkoff, someone who was with Bookchin at the founding of his Institute for Social Ecology and who understand his work better than anyone.
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livres
livres
Publication:
mars 2024
mars 2024
Classification:
livres
livres
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$35.95
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The city is one of the greatest unsung heroes in cinema -- a modernist inspiration for silent classics such as Metropolis (1926) and a dense urban jungle in The Matrix (1999) -- yet there have been few attempts to grasp the cultural and aesthetic nature of its role in film. This volume is an ambitious collection of writings and photo-essays discussing this complex yet(...)
$35.95
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The city is one of the greatest unsung heroes in cinema -- a modernist inspiration for silent classics such as Metropolis (1926) and a dense urban jungle in The Matrix (1999) -- yet there have been few attempts to grasp the cultural and aesthetic nature of its role in film. This volume is an ambitious collection of writings and photo-essays discussing this complex yet(...)
Publication:
août 2008, London, New York
août 2008, London, New York
Titre:
Cities in transition: the moving image and the modern metropolis
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The city is one of the greatest unsung heroes in cinema -- a modernist inspiration for silent classics such as Metropolis (1926) and a dense urban jungle in The Matrix (1999) -- yet there have been few attempts to grasp the cultural and aesthetic nature of its role in film. This volume is an ambitious collection of writings and photo-essays discussing this complex yet enduring relationship, and how early cinema, digital technology and changing urban geographies have all impacted upon notions and representations of the modern city. Amongst the films discussed are Peeping Tom (1960), Performance (1970), Sans Soleil (1983) and Amores perros (2000). Contributions come from the fields of film studies, cultural theory, architecture and design, as well as filmmakers Patrick Keiller and Chris Petit. Andrew Webber is Reader in Modern German and Comparative Culture at Churchill College, University of Cambridge. He is the author of The European Avant-garde (2004). Emma Wilson is Reader in Contemporary French Literature and Film at Corpus Christi College, University of Cambridge. She is the author of Cinema's Missing Children (2003) and Alain Resnais (2006).
Cities in transition: the moving image and the modern metropolis
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The city is one of the greatest unsung heroes in cinema -- a modernist inspiration for silent classics such as Metropolis (1926) and a dense urban jungle in The Matrix (1999) -- yet there have been few attempts to grasp the cultural and aesthetic nature of its role in film. This volume is an ambitious collection of writings and photo-essays discussing this complex yet enduring relationship, and how early cinema, digital technology and changing urban geographies have all impacted upon notions and representations of the modern city. Amongst the films discussed are Peeping Tom (1960), Performance (1970), Sans Soleil (1983) and Amores perros (2000). Contributions come from the fields of film studies, cultural theory, architecture and design, as well as filmmakers Patrick Keiller and Chris Petit. Andrew Webber is Reader in Modern German and Comparative Culture at Churchill College, University of Cambridge. He is the author of The European Avant-garde (2004). Emma Wilson is Reader in Contemporary French Literature and Film at Corpus Christi College, University of Cambridge. She is the author of Cinema's Missing Children (2003) and Alain Resnais (2006).
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livres
livres
Publication:
août 2008, London, New York
août 2008, London, New York
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livres
livres
Titre:
Toward an architecture
Toward an architecture
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Published in 1923, Toward an Architecture had an immediate impact on architects throughout Europe and remains a foundational text for students and professionals. Le Corbusier urges readers to cease thinking of architecture as a matter of historical styles and instead open their eyes to the modern world. Simultaneously a historian, critic, and prophet, he provocatively(...)
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Published in 1923, Toward an Architecture had an immediate impact on architects throughout Europe and remains a foundational text for students and professionals. Le Corbusier urges readers to cease thinking of architecture as a matter of historical styles and instead open their eyes to the modern world. Simultaneously a historian, critic, and prophet, he provocatively(...)
Titre:
Toward an architecture
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Published in 1923, Toward an Architecture had an immediate impact on architects throughout Europe and remains a foundational text for students and professionals. Le Corbusier urges readers to cease thinking of architecture as a matter of historical styles and instead open their eyes to the modern world. Simultaneously a historian, critic, and prophet, he provocatively juxtaposes views of classical Greece and Renaissance Rome with images of airplanes, cars, and ocean liners. Le Corbusier's slogans�such as "the house is a machine for living in"�and philosophy changed how his contemporaries saw the relationship between architecture, technology, and history. This edition includes a new translation of the original text, a scholarly introduction, and background notes that illuminate the text and illustrations. Jean-Louis Cohen is the Sheldon H. Solow Chair in the History of Architecture at New York University's Institute of Fine Arts. He has written extensively on Le Corbusier's work. John Goodman is a translator and art historian. He has rendered some thirty books from French into English.
Toward an architecture
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Published in 1923, Toward an Architecture had an immediate impact on architects throughout Europe and remains a foundational text for students and professionals. Le Corbusier urges readers to cease thinking of architecture as a matter of historical styles and instead open their eyes to the modern world. Simultaneously a historian, critic, and prophet, he provocatively juxtaposes views of classical Greece and Renaissance Rome with images of airplanes, cars, and ocean liners. Le Corbusier's slogans�such as "the house is a machine for living in"�and philosophy changed how his contemporaries saw the relationship between architecture, technology, and history. This edition includes a new translation of the original text, a scholarly introduction, and background notes that illuminate the text and illustrations. Jean-Louis Cohen is the Sheldon H. Solow Chair in the History of Architecture at New York University's Institute of Fine Arts. He has written extensively on Le Corbusier's work. John Goodman is a translator and art historian. He has rendered some thirty books from French into English.
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livres
livres
Publication:
janvier 2007, Los Angeles
janvier 2007, Los Angeles
Sujet:
Architecture, monographies
Architecture, monographies
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livres
livres
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$66.00
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At the 1889 World’s Fair in Paris, the newly erected Eiffel Tower became one of the first icons of illuminated architecture, a nocturnal "lighthouse." It was not until decades later, in the 1920s, when a building’s evening façade became a central issue for residential and commercial architects, who began to look for avant-garde and aesthetically striking ways to light up(...)
$66.00
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At the 1889 World’s Fair in Paris, the newly erected Eiffel Tower became one of the first icons of illuminated architecture, a nocturnal "lighthouse." It was not until decades later, in the 1920s, when a building’s evening façade became a central issue for residential and commercial architects, who began to look for avant-garde and aesthetically striking ways to light up(...)
Publication:
septembre 2006, Stuttgart
septembre 2006, Stuttgart
Titre:
Luminous buildings : architecture of the night
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$66.00
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At the 1889 World’s Fair in Paris, the newly erected Eiffel Tower became one of the first icons of illuminated architecture, a nocturnal "lighthouse." It was not until decades later, in the 1920s, when a building’s evening façade became a central issue for residential and commercial architects, who began to look for avant-garde and aesthetically striking ways to light up their ever-taller works in all the major cities of the world. Both European and American architects wanted to distance their buildings from the garish electric signage that had come to dominate the street-level cityscape, so they worked with more delicately colored floodlights. Contemporary architects use many of the same techniques today, aided by technological advances that allow them to be implemented in particularly dramatic ways. "Luminous Buildings: Architecture of the NIght" opens a dialogue on the often overlooked but exciting connections between architecture, technology and light, offering points of reference in historical buildings and utopias, more recent designs, paintings and photographs of nighttime facades, and scholarly texts.
Luminous buildings : architecture of the night
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$66.00
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At the 1889 World’s Fair in Paris, the newly erected Eiffel Tower became one of the first icons of illuminated architecture, a nocturnal "lighthouse." It was not until decades later, in the 1920s, when a building’s evening façade became a central issue for residential and commercial architects, who began to look for avant-garde and aesthetically striking ways to light up their ever-taller works in all the major cities of the world. Both European and American architects wanted to distance their buildings from the garish electric signage that had come to dominate the street-level cityscape, so they worked with more delicately colored floodlights. Contemporary architects use many of the same techniques today, aided by technological advances that allow them to be implemented in particularly dramatic ways. "Luminous Buildings: Architecture of the NIght" opens a dialogue on the often overlooked but exciting connections between architecture, technology and light, offering points of reference in historical buildings and utopias, more recent designs, paintings and photographs of nighttime facades, and scholarly texts.
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livres
livres
Publication:
septembre 2006, Stuttgart
septembre 2006, Stuttgart
Classification:
livres
livres
Titre:
Oil
Oil
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$21.95
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Black gold. Liquid sunlight. Texas tea. Oil remains the ur-commodity of our global era, having been distilled from ancient algae and marine life to turn modernity's wheels. Wars are fought over it. Some communities are displaced by its extraction, so that others may reap its benefits. But despite its heated history, few will ever see oil on the ground. Shrouded within a(...)
$21.95
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Black gold. Liquid sunlight. Texas tea. Oil remains the ur-commodity of our global era, having been distilled from ancient algae and marine life to turn modernity's wheels. Wars are fought over it. Some communities are displaced by its extraction, so that others may reap its benefits. But despite its heated history, few will ever see oil on the ground. Shrouded within a(...)
Titre:
Oil
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$21.95
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Black gold. Liquid sunlight. Texas tea. Oil remains the ur-commodity of our global era, having been distilled from ancient algae and marine life to turn modernity's wheels. Wars are fought over it. Some communities are displaced by its extraction, so that others may reap its benefits. But despite its heated history, few will ever see oil on the ground. Shrouded within a labyrinth of oil fields, pipelines, and manufacturies, it tends to be known only through its magical effects: the thrill of the road, the euphoria of flight, and the metamorphic allure of everything from vinyl records to celluloid film and synthetic clothing. Michael Tondre shows how hydrocarbon became today's pre-eminent power. How did oil come to structure selfhood and social relations? And to what extent is oil not only a commercial product but a cultural one-something shaped by widely imagined dreams and desires? Amid a warming world unleashed by fossil fuels, oil appears as a rich resource for thinking about histories of globalization and technology no less than the energetic underpinnings of literature, film, and art.
Oil
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$21.95
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Black gold. Liquid sunlight. Texas tea. Oil remains the ur-commodity of our global era, having been distilled from ancient algae and marine life to turn modernity's wheels. Wars are fought over it. Some communities are displaced by its extraction, so that others may reap its benefits. But despite its heated history, few will ever see oil on the ground. Shrouded within a labyrinth of oil fields, pipelines, and manufacturies, it tends to be known only through its magical effects: the thrill of the road, the euphoria of flight, and the metamorphic allure of everything from vinyl records to celluloid film and synthetic clothing. Michael Tondre shows how hydrocarbon became today's pre-eminent power. How did oil come to structure selfhood and social relations? And to what extent is oil not only a commercial product but a cultural one-something shaped by widely imagined dreams and desires? Amid a warming world unleashed by fossil fuels, oil appears as a rich resource for thinking about histories of globalization and technology no less than the energetic underpinnings of literature, film, and art.
Classification:
livres
livres
Publication:
novembre 2024
novembre 2024
Sujet:
Théorie/ philosophie
Théorie/ philosophie
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livres
livres
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$85.00
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Much more than a resort destination, Palm Springs has served as a laboratory of the Modern; here so much architectural innovation and design took form. From the steel-and-glass boxes of Richard Neutra to the earthy organic homes of John Lautner, and everything in between, the solutions of architects and designers—including notably William F. Cody, E. Stewart Williams, and(...)
$85.00
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Much more than a resort destination, Palm Springs has served as a laboratory of the Modern; here so much architectural innovation and design took form. From the steel-and-glass boxes of Richard Neutra to the earthy organic homes of John Lautner, and everything in between, the solutions of architects and designers—including notably William F. Cody, E. Stewart Williams, and(...)
Titre:
The Palm Springs School: Desert Modernism 1934-1975
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$85.00
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Much more than a resort destination, Palm Springs has served as a laboratory of the Modern; here so much architectural innovation and design took form. From the steel-and-glass boxes of Richard Neutra to the earthy organic homes of John Lautner, and everything in between, the solutions of architects and designers—including notably William F. Cody, E. Stewart Williams, and Albert Frey—were diverse and are ever more relevant in the face of contemporary challenges. Their answers addressed questions that still hold urgency: How to design sustainably in harsh climates? How to use technology efficiently and creatively to meet those challenges? How to build affordable and high-quality mass-produced housing? How to reflect a region’s culture, economy, and distinctive atmosphere? Architects here responded to nature’s climatological demands, and Palm Springs became a center for innovations that were rooted in practice more than theory. Benefitting from the architectural freedoms offered by the remoteness of the California desert, designers explored new approaches that we can now identify as central to the Palm Springs School, shown here in rich archival and contemporary photography.
The Palm Springs School: Desert Modernism 1934-1975
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$85.00
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Much more than a resort destination, Palm Springs has served as a laboratory of the Modern; here so much architectural innovation and design took form. From the steel-and-glass boxes of Richard Neutra to the earthy organic homes of John Lautner, and everything in between, the solutions of architects and designers—including notably William F. Cody, E. Stewart Williams, and Albert Frey—were diverse and are ever more relevant in the face of contemporary challenges. Their answers addressed questions that still hold urgency: How to design sustainably in harsh climates? How to use technology efficiently and creatively to meet those challenges? How to build affordable and high-quality mass-produced housing? How to reflect a region’s culture, economy, and distinctive atmosphere? Architects here responded to nature’s climatological demands, and Palm Springs became a center for innovations that were rooted in practice more than theory. Benefitting from the architectural freedoms offered by the remoteness of the California desert, designers explored new approaches that we can now identify as central to the Palm Springs School, shown here in rich archival and contemporary photography.
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livres
livres
Publication:
février 2025
février 2025
Sujet:
Modernisme
Modernisme
Classification:
livres
livres
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$48.95
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"Brandscaping" - the creation of a three-dimensional microcosm representing the brand is increasingly becoming a characteristic part in the architecture of retail areas, shopping centres, and showrooms. Rising to the challenge from E-commerce and the global competition for customers, companies, project developers, architects and interior architects are reacting with(...)
$48.95
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"Brandscaping" - the creation of a three-dimensional microcosm representing the brand is increasingly becoming a characteristic part in the architecture of retail areas, shopping centres, and showrooms. Rising to the challenge from E-commerce and the global competition for customers, companies, project developers, architects and interior architects are reacting with(...)
Publication:
mars 2002, Basel
mars 2002, Basel
Titre:
Brandscaping : worlds of experience in retail design
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"Brandscaping" - the creation of a three-dimensional microcosm representing the brand is increasingly becoming a characteristic part in the architecture of retail areas, shopping centres, and showrooms. Rising to the challenge from E-commerce and the global competition for customers, companies, project developers, architects and interior architects are reacting with complex concepts which present the brand image, the encounter with the product as an object of desire, as a microcosm, an experience to be perceived the senses. Using the latest technology and features from the entertainment industry, these real and tangible "brand landscapes" lay value on generating an emotional impact, and range from standard shop systems to monumental theme parks. "Brandscaping" presents 15 international projects from the fields of architecture and interior architecture, including Volkswagen AutoStadt, Wolfsburg, Niketown in London, the City Mall Sevens, Düsseldorf, the shopping centre at Leipzig railway station, the Showroom Qiora New York, the shop concept Superga in Italy, and the Migros supermarket chain in Switzerland. Concluding the volume is a documentation of the discussions which took place between image designers, architects and interior architects during a workshop.
Brandscaping : worlds of experience in retail design
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(disponible sur commande)
Résumé:
"Brandscaping" - the creation of a three-dimensional microcosm representing the brand is increasingly becoming a characteristic part in the architecture of retail areas, shopping centres, and showrooms. Rising to the challenge from E-commerce and the global competition for customers, companies, project developers, architects and interior architects are reacting with complex concepts which present the brand image, the encounter with the product as an object of desire, as a microcosm, an experience to be perceived the senses. Using the latest technology and features from the entertainment industry, these real and tangible "brand landscapes" lay value on generating an emotional impact, and range from standard shop systems to monumental theme parks. "Brandscaping" presents 15 international projects from the fields of architecture and interior architecture, including Volkswagen AutoStadt, Wolfsburg, Niketown in London, the City Mall Sevens, Düsseldorf, the shopping centre at Leipzig railway station, the Showroom Qiora New York, the shop concept Superga in Italy, and the Migros supermarket chain in Switzerland. Concluding the volume is a documentation of the discussions which took place between image designers, architects and interior architects during a workshop.
Classification:
livres
livres
Publication:
mars 2002, Basel
mars 2002, Basel
