How to: not make an architecture magazine
A mutinous workshop, 15 August–21 August 2018
To move beyond questions of survival in architectural publishing it is necessary to reconsider questions of purpose and models of practice. From an unknown point somewhere in a decades-long mess, this was never going to be easy, but changes in a habitat also produce blooms of new life, like microbes clustered insanely around volcanic vents.
In these challenging conditions, some are nostalgic for a possible past where architectural media was healthy enough to pursue ideas instead of business plans, and when architectural practice engaged with it seriously as a source of ideas. Others speculate about futures where editors don’t recycle the same ideas or the same people from a closed network, and when a fresh approach can find a public without the advantages of education or inheritance. And we prefer strategies for effective action immediately, so we launched an expedition to look for them.
Following an open call, from which we received 112 applications from twenty-four countries, we invited eight young architectural thinkers to join us in Montreal for an intense week of research, interviews, discussion, and analysis to better understand what paths editorial energies can take today and where alternative practice takes vigorous and inspiring forms. The selected participants are: Zygmunt Borowski (Warsaw, Poland), Alice Bucknell (London, UK), Ibiayi Briggs (Ann Arbor, USA), Jesse Connuck (New York City, USA), João Doria (Oslo, Norway), Björn Ehrlemark (Stockholm, Sweden), Jess Myers (New York City, USA), Everest Pipkin (Pittsburg, USA).
The workshop will open on Wednesday August 15, at 12:00pm with introductory conversations around lunch. For the following week, participants will look for original case studies inside and outside architecture. Based on interviews with key contemporary protagonists operating with unusual models of editorial practice, those who are redefining “the reader,” developing tactics to affect architectural practice, accounting creatively, and especially expanding the traditional role of the publisher, the residency will produce an online manual for avoiding another magazine. The manual will be presented on Tuesday 21 August, at 6:00pm.
How to: not make an architecture magazine is directed by Lev Bratishenko, Curator, Public, CCA and architect and writer Douglas Murphy. The workshop is free. You definitely do not have to agree with everything in this call to be selected as a participant.
How to is a series of accelerated annual residencies that bring together small teams at CCA to produce a new tool—which can be physical, digital, or somewhere in between—and rapidly begin to address a specific opportunity or need.