The concept of building research as a marketable product: a feasibility study of the use of marketing techniques during the research - development - diffusion - utilisation cycle.

Main entry:

Waller, George, 1919-

Title & Author:

The concept of building research as a marketable product: a feasibility study of the use of marketing techniques during the research - development - diffusion - utilisation cycle.

Publication:

[London] [(Marketing House, Richbell Place. W.C.1)], Institute of Marketing (Construction Industry Marketing Group), 1971.

Description:

vi, 51 pages (4 folded). illustrations 31 cm

Notes:
Includes bibliographical references (pages 48-50).

ISBN:

0902130056
9780902130050

Subject:

Building Research.
Marketing Management.
Construction Recherche.
Marketing Gestion.
Building construction Research and development Dissemination of information Applications of marketing techniques

Added entries:

Institute of Marketing. Construction Industry Marketing Group.

Holdings:

Location: Library main 44800
Call No.: W3811; ID:89-B4241
Status: Available

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