Shops and showrooms : an international survey / Karl Kaspar ; translated from the German by Lieselotte Mickel.

Main entry:

Kaspar, Karl, author.

Title & Author:

Shops and showrooms : an international survey / Karl Kaspar ; translated from the German by Lieselotte Mickel.

Publication:

New York ; Washington : Frederick A. Praeger, Publishers, 1967.

Description:

167 pages : illustrations, plans ; 29 cm

Notes:
Copyright: Stuttgart, Germany: Verlag Gerd Hatje, 1967.
Includes index of architects.
Also issued online.
In English and German.

Summary:

"A well-designed shop interior is more than a frame that sets off merchandise to its best advantage; attractive, inviting display and sales areas can turn browsers into buyers. Indeed, in planning a store, customer psychology plays a major role in selecting and arranging fixtures and lighting, as well as goods on display. This international collection of fifty shops from the United States, Australia, and nine European countries presents particularly successful solutions to problems of modern shop design."-- Jacket flap.

Subject:

Display of merchandise.
Store decoration.
Stores, Retail Design and construction.
Étalage.
Magasins Décoration.

Added entries:

Mickel, Lieselotte, translator.
Frederick A. Praeger, Inc., publisher.

Holdings:

Location: Library main 19407
Call No.: 2177; ID:87-B66
Status: Available

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