Main entry:

McLuhan, Marshall, 1911-1980.

Title & Author:

Understanding media The extensions of man.

Edition:

1st MIT Press ed.

Publication:

Cambridge, Mass. MIT Press 1994.

Description:

365 pages 23 cm

Notes:
"This reissue ... marks the thirtieth annivesary (1964-1994) of Marshall McLuhan's classic exposé on the state of the then-emerging phenomenon of mass media ... In a new introduction ... Harper's editor Lewis H. Lapham reevaluates McLuhan's work in the light of the technological as well as the political and social changes that have occurred in the last part of this century"--Back cover.
Includes bibliographical references (pages 361-365).
The Medium is the Message -- Media Hot and Cold -- Reversal of the Overheated Medium -- The Gadget Lover: Narcissus as Narcosis -- Hybrid Energy: Les Liaisons Dangereuses -- Media as Translators -- Challenge and Collapse: The Nemesis of Creativity -- The Spoken Word: Flower of Evil? -- The Written Word: An Eye for an Ear -- Roads and Paper Routes -- Number: Profile of the Crowd -- Clothing: Our Extended Skin -- Housing: New Look and New Outlook -- Money: The Poor Man's Credit Card -- Clocks: The Scent of Time -- The Print: How to Dig It -- Comics: MAD Vestibule to TV -- The Printed Word: Architect of Nationalism -- Wheel, Bicycle, and Airplane -- The Photograph: The Brothel-Without-Walls -- Press: Government by Newsleak -- Motorcar: The Mechanical Bride -- Ads: Keeping Upset with the Joneses -- Games: The Extensions of Man -- Telegraph: The Social Hormone -- The Typewriter: Into the Age of the Iron Whim -- The Telephone: Sounding Brass or Tinkling Symbol? -- The Phonograph: The Toy That Shrank the National Chest -- Movies: The Reel World -- Radio: The Tribal Drum -- Television: The Timid Giant -- Weapons: War of the Icons -- Automation: Learning a Living.

Summary:

Analyzes how language, speech and technology shape human behavior in the era of mass communication.

ISBN:

9780262631594 (paperback)
0262631598 (paperback)

Subject:

Mass media Social aspects.
Communication and technology.
Mass media.
Communication.
Misinformation.
Médias.
Communication et technologie.
Médias Aspect social.
Information.
Mésinformation.
mass media.
Kultur
Massenmedien
Massacommunicatie.
Technologie.
Massamedia.
Geschichte (1900-1960)
Communication and traffic
Technology and civilization

Added entries:

Lapham, Lewis H. author of introduction.

Holdings:

Location: Library main 289743
Call No.: BIB 232347
Status: Available