Who the hell is Müller-Brockmann? : conversations about the Swiss Style / editorial concept, Demian Conrad ; texts, Adrian Shaughnessy, David Kilian Beck, Demian Conrad.

[Zürich] : Niggli, 2022.

157 pages : illustrations, facsimiles ; 19 cm

How can typesetting or a grid have such a strong and long-time impact on a global community and emotionalize it to such a degree? Which stories are hiding behind the success and failure of a design manifesto? How can cultural exchange bring new value to the field of graphic design? At the end of the day, is the contemporary scene still truly innovative or simply basking in past glories?0The concept of this one-week long artistic research project which raised these and many other related questions, was to hold conversations to discuss discuss anecdotes, stories, scandals and jealousies with typographers, graphic designers, artists, curators, and writers in a project space. Each guest was also asked to bring a design artefact that represents the diverse interactions of Swiss typography with the international design scene, all of which are presented in this volume. This builds a bridge between the typographic traditions and practices of the two countries, celebrating dialog and collaboration without ignoring divergence and conflicts.

3721210077 (paperback)
9783721210071 (paperback)

Müller-Brockmann, Josef (1914-1996).
Graphic design (Typography) Switzerland.
Graphic design (Typography) Social aspects.
Graphic artists Interviews.
Arts graphiques Suisse.
Arts graphiques Aspect social.
Graphic artists
Graphic design (Typography)
Arts graphiques Suisse Influence.
Arts graphiques Grande-Bretagne 1945-....
Switzerland

Interviews

Conrad, Demian, editor, contributor.
Shaughnessy, Adrian, contributor.
Beck, David Kilian, contributor.

Location: Library main 317162
Call No.: 317162
Copy: 1
Status: Available