Fragmoretation: A Report on Visibility [electronic resource].

Title & Author:

Fragmoretation: A Report on Visibility [electronic resource].

Publication:

K-Hole 2011

Restrictions:

Open access content

Notes:
Standard Copyright

Summary:

K-HOLE invites you to examine the following scenario: Company A has spent a quarter century horizontally integrating luxury brands, only to find that conglomeration and mutual association have weakened their identity and reduced the growth of their aggregate sales. In 2011, they decide to fragMOREtate their company by specializing their sub-brands to an extreme. They are now Companies A—Z, establishing each of their brands as autonomous corporations under the contract that each license only one luxury good. Company C now sells only cappuccinos…
https://www.librarystack.org/fragmoretation-a-report-on-visibility/?ref=unknown

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Subject:

Capital movements
Capitalism
Sociology

Form/genre:

Text
Pamphlets
Archival Material

Added entries:

Greg Fong
Sean Monahan
Chris Sherron
Emily Segal
Dena Yago
K-Hole

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