McDonald's : behind the arches / John F. Love.

Main entry:

Love, John F., author.

Title & Author:

McDonald's : behind the arches / John F. Love.

Publication:

Toronto ; New York : Bantam Books, 1986.
©1986

Description:

470 pages, 16 unnumbered pages of plates : illustrations ; 24 cm

Notes:
Includes index.
The unknown McDonald's -- Yes, there is a McDonald -- The salesman -- The franchising derby -- The owner-operator -- Melting pot -- Making hamburgers -- Making money -- The buyout -- Partners -- Going public -- McDonald's East, McDonald's West -- High gear -- Media magic -- "McDonaldizing" the suppliers -- The public challenge -- Checks and balances -- Exporting Americana.

Summary:

McDonald's is the world's premier entrepreneurial success story, a company whose growth worldwide continues to be astonishing--even in tough financial times. McDonald's has been a trendsetter in advertising, focusing on different ethnic groups as well as the physically disabled. McDonald's created McJobs, a program that employs both mentally challenged adults and senior citizens. And because its franchisees have their fingers on the pulse of the marketplace, McDonald's has evolved successfully with the health food revolution, launching dozens of new products and moving toward environmentally-safe packaging and recyclable goods. Filled with behind the scenes stories, this book offers a look inside this American business success.

Resources:
Publisher description

ISBN:

055305127X
9780553051278
0593011341
9780593011348

Subject:

Kroc, Ray, 1902-1984.
McDonald's Corporation.
Restaurateurs United States Biography.
Restaurateurs (Alimentation) États-Unis Biographies.
Restaurateurs
Restaurants.
Success in business United States Case studies.
Fast food restaurants United States Management.
Restauration rapide États-Unis.
United States
Kroc, Ray
Restaurateurs Biography United States

Form/genre:

Biography
Biographies.
collective biographies.

Holdings:

Location: Library main 21005
Call No.: ID:87-B806
Status: Available

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