Main entry:

Loomis, Ross J.

Title & Author:

Museum visitor evaluation : new tool for management / Ross J. Loomis.

Publication:

Nashville, Tenn. : American Association for State and Local History, ©1987.

Description:

xiv, 306 pages : illustrations ; 24 cm.

Series:

AASLH management series ; 3

Notes:
Includes bibliographical references (pages 285-300) and index.
Understanding Museum Visitors: Evaluation and Management -- Evaluating Attendances: Making Figures Count -- The Visitor Survey -- The Identity of Museums: Evaluation, Marketing, and Audience Development -- Welcome to the Museum: Evaluating Visitor Orientation -- Exhibit Evaluation: Making Things Work -- Using Evaluation to Improve Programs -- Bibliography -- Index.

ISBN:

091005083X
9780910050838

Subject:

Museum attendance United States Evaluation.
Museum visitors United States.
Museums Public relations United States Evaluation.
Museums United States Administration.
Musées Fréquentation États-Unis Évaluation.
Musées Relations publiques États-Unis Évaluation.
Musées États-Unis Gestion.
Visiteurs de musée États-Unis.
Musées États-Unis Administration.
Museum attendance Evaluation.
Museum visitors.
Museums Administration.
Museums Public relations Evaluation.
Museum
Öffentlichkeitsarbeit
Museumspädagogik.
United States.

Added entries:

AASLH management series ; v. 3.

Holdings:

Location: Library main 20286
Call No.: ID:87-B7416
Status: Available