Main entry:

Esperdy, Gabrielle M.

Title & Author:

Modernizing Main Street : architecture and consumer culture in the New Deal / Gabrielle Esperdy.

Publication:

Chicago : University of Chicago Press, 2008.

Description:

x, 307 pages : illustrations, map ; 24 cm

Series:

[Center books on American places]

Notes:
Series title taken from book jacket.
Includes bibliographical references and index.
Introduction -- Main Street, U.S.A -- The New Deal on Main Street -- Marketing modernization -- The architecture of consumption -- Modernism on Main Street -- Conclusion: a Main Street modernized -- A note on sources.

Summary:

An important part of the New Deal, the Modernization Credit Plan helped transform urban business districts and small-town commercial strips across America. This book uncovers the cultural history of the hundreds of thousands of modernized storefronts that resulted from this federal provision.

Resources:
Table of contents
Table of contents
Contributor biographical information
Publisher description
Table of contents only
Contributor biographical information
Publisher description

ISBN:

9780226218007 (cloth ; alk. paper)
0226218007 (cloth ; alk. paper)

Subject:

New Deal
Storefronts United States History 20th century.
Commercial buildings United States History 20th century.
New Deal, 1933-1939.
Consumption (Economics) United States History 20th century.
Devantures de magasin États-Unis Histoire 20e siècle.
Immeubles commerciaux États-Unis Histoire 20e siècle.
Consommation (Économie politique) États-Unis Histoire 20e siècle.
Commercial buildings
Consumption (Economics)
Storefronts
Architektur
Fassade
Laden
United States

Form/genre:

History

Added entries:

Center books on American places.

Holdings:

Location: Library main 256497
Call No.: BIB 186878
Status: Available