Main entry:

Luckman, Charles, 1909-1999.

Title & Author:

Twice in a lifetime : from soap to skyscrapers / Charles Luckman.

Edition:

1st ed.

Publication:

New York : W.W. Norton, ©1988.

Description:

416 pages : illustrations ; 24 cm

Notes:
Includes index.
Business / Architecture
Mr. Godiva rides again / "Are you the kid who can draw?" / The perils of Pepsodent / The mail-car gang / The great loss-leader wars / Rolling the dice for millions / Plan carefully, then go like hell / Tightening the screws / The battle is over, not the war / Naming the baby / Bob Hope comes aboard / You'll wonder where the yellow went / My four-year white lie / The Pepsodent smile / Lever brothers: a world of fats and oils / Soaps versus detergents: breeze and surf / Mismanagement blues / The friendship train / Assignment in Berlin / Lever Brothers to Manhattan / The house that Lever built / Shoot-out at the Waldorf Towers / "Boy Wonder" at the crossroads / Starting over / The world's first jet-age airport / Walt Disney's dream / Twice as big as Rockefeller Center / Going bicoastal / As pure as Caesar's wife / Aloha's moveable stadium / The first megastructure / "The Eagle has landed" / Epilogue / Index

ISBN:

0393025845
9780393025842

Subject:

Luckman, Charles, 1909-1999.
Luckman, Charles.
Businesspeople United States Biography.
Architects United States Biography.
Gens d'affaires États-Unis Biographies.
Architectes États-Unis Biographies.
Architects
Businesspeople
Autobiografie
United States Biography.
États-Unis Biographies.
United States
United States Entrepreneurship - Biographies

Form/genre:

Biography.
Biographies

Holdings:

Location: Library main 55943
Call No.: ID:90-B437
Status: Available