Title & Author:

Advocating archives : an introduction to public relations for archivists / Elsie Freeman Finch, editor.

Publication:

Metuchen, N.J. : The Society of American Archivists and Scarecrow Press, 1994.

Description:

iv, 198 pages : illustrations ; 29 cm

Notes:
Includes bibliographical references and index.
1. Talking to the Angel: Beginning Your Public Relations Program / Elsie Freeman Finch and Paul Conway -- 2. Money Talk: An Introduction to Private Sector Fund Raising for Archives / Judy P. Hohmann -- 3. In Print, On Air: Working with the Media / Megan Sniffen-Marinoff -- 4. Modest Proposals: Marketing Ideas for the Expansionist Archives / Philip F. Mooney -- 5. Anniversaries: A Framework for Planning Public Programs / Timothy L. Ericson -- 6. Volunteers and Friends: Recruitment, Management, and Satisfaction / Audray Bateman Randle -- 7. Troubleshooting / James Bressor and Julie Bressor -- Studies in Public Relations: Politicians and the Press in the Archives: Milwaukee / Matt Blessing -- Studies in Public Relations: The Pope and the Archives: Archival Public Image / James M. O'Toole -- Studies in Public Relations: One in a Hundred Years: The Centennial Opportunity / Michael F. Kohl -- Appendix 1: Working with the Media -- Appendix 2: Fund Raising.

Summary:

Presents practical advice on how to better serve the client in person, launch a fund-raising campaign, work with the media, market programs around historical events, train and successfully use volunteers, and avoid the most common public relations errors by planning.

Resources:
Table of contents
Contributor biographical information

ISBN:

0810829355
9780810829350

Subject:

Archives Public relations.
Public relations Archives.
Public relations.
Public Relations
Archives
Relations publiques Archives.
Relations publiques.
public relations.
Archiv
Öffentlichkeitsarbeit

Form/genre:

Aufsatzsammlung.

Added entries:

Finch, Elsie Freeman.

Holdings:

Location: Library main 120193
Call No.: ID CD971.A3; ID:95-B2012
Status: Available