Main entry:

Tschichold, Jan, 1902-1974, author.

Title & Author:

The new typography : a handbook for modern designers / Jan Tschichold ; translated by Ruari McLean ; with an introduction by Robin Kinross.

Publication:

Berkeley, California : University of California Press, [1995]
©1995

Description:

xliv, 236 pages : illustrations (some color) ; 22 cm

Series:

Weimar and now : German cultural criticism ; 8

Notes:
"A Centennial book"--Half title verso.
"This first publication of an English-language version of Jan Tschichold's Die neue Typografie (1928) has attempted to follow the author's original page layouts and design precepts as closely as possible. Aurora Grotesk, shown in the Berthold Phototypes E1 catalog (1974), was identified as the typeface closest to that used in the original German edition; this typeface, however, had not been digitized at the time the California edition was produced."--Page 236.
Translation of: Die neue Typographie: ein Handbuch für Zeitgemäss Schaffende.
Includes bibliographical references (pages 229-235).
Translator's Foreword -- Introduction to the English-Language Edition / Ruari McLean -- Foreword to the 2006 Edition / Robin Kinross -- The New Typography / Richard Hendel.

Summary:

Since its initial publication in Berlin in 1928, Jan Tschichold's The New Typography has been recognized as the definitive treatise on book and graphic design in the machine age. At once a key theoretical document of Central European modernism between the world wars and an invaluable source of working principles for the practicing designer, this classic work enjoys the reputation among book artists that Le Corbusier's Toward a New Architecture has long held among architects. The book's legendary renown is certain to increase with the long-overdue appearance of this first English translation, published in a form that reflects Tschichold's original typography and design. Ranging from theoretical discussions of typography in the age of photography and mechanical standardization to practical considerations in designing business forms, The New Typography remains essential reading for designers, art historians, and all those concerned with the evolution of visual communication in the twentieth century.

Resources:
Contributor biographical information
Publisher description

ISBN:

0520071468 (alk. paper)
9780520071469 (alk. paper)

Subject:

Printing.
Graphic design (Typography)
Art.
Aesthetics.
Esthetics
Typographie.
Arts graphiques.
Imprimerie.
Esthétique.
typography.
Typografie.
Grafische vormgeving.
Graphic arts.
Book design.
Typography

Added entries:

McLean, Ruari, translator.
Kinross, Robin, writer of introduction.
Weimar and now ; 8.

Holdings:

Location: Library main 92946
Call No.: ID Z116.T75; ID:95-B872
Status: Available