Hitting the road : the art of the American road map / Douglas A. Yorke and John Margolies ; design by Eric Baker Design Associates.

Main entry:

Yorke, Douglas A.

Title & Author:

Hitting the road : the art of the American road map / Douglas A. Yorke and John Margolies ; design by Eric Baker Design Associates.

Publication:

San Francisco, CA : Chronicle Books, [1996]
©1996

Description:

132 pages : illustrations (some color), maps (some color) ; 22 x 28 cm

Notes:
Includes bibliographical references (page 131).
Introduction --Parallel ruts in the dirt. The mapmaker's art; Maps within maps -- Paper dreams. Purple mountain majesties -- Motoring in th wonder years. Extra! extra!; A roadside oasis -- Keys to the highway. Wooing and wowing the motorist -- Freeway's end. Receding taillights.

Summary:

Unceremoniously discarded by the millions, languishing deep in the corners of overstuffed glove compartments, wedged behind the seat cushions of old Buicks lie forgotten examples of one of the great commercial artifacts of twentieth-century America: the oil-company road map. For generations of intrepid motorists, free maps available at gas stations across America charted the dreams and thrills of adventure on the open road. Hitting the Road traces our country's love affair with the automobile through the colorful graphics and alluring images that graced these charming remnants of a bygone era. Hitting the Road offers a striking collection of illustrations of over 200 road maps, together with a fascinating discussion of the popular culture they reveal. From the early touring maps of 1912, featuring covers ablaze with a sense of motoring adventure, to the Art Deco-inspired graphics of the thirties and the family-oriented images of the fifties and sixties, the examples in Hitting the Road are themselves maps of the recreational twists and turns of the public they sought to guide.

ISBN:

0811810151
9780811810159

Subject:

Strassenkarte
Roads Maps.
Routes Cartes.
Map design. [Literature].
Transport Cartography. [Literature].
Roads
Illustration
Bildband
Straßenkarte
Wegenkaarten.
Illustraties.
United States Maps History 20th century.
United States of America. Roads. [Literature] 1996.
United States
USA
Geschichte 1912-1978

Form/genre:

Road maps
History
Maps
Cartes routières.

Added entries:

Margolies, John.

Holdings:

Location: Library main 192412
Call No.: ID GA405.5.Y67; ID:97-B3499
Status: Available

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