Main entry:

Rectanus, Mark W.

Title & Author:

Culture incorporated : museums, artists, and corporate sponsorships / Mark W. Rectanus.

Publication:

Minneapolis : University of Minnesota Press, ©2002.

Description:

298 pages : illustrations ; 27 cm

Notes:
Includes bibliographical references (pages 267-278) and index.
Corporations and culture: the new partnership -- Full disclosure -- Corporate cultural politics: corporate identity and culture -- Culture, artists, events -- Redefining culture, absolutly -- Sponsoring lifestyle: travels with Annie Leibovitz -- Sponsoring events: culture as corporate stage, from Woodstock to Ravestock and Reichstock -- Museums, cyberspace, audiences -- The sponsored museum, or the museum as sponsor -- Cybersponsoring.

ISBN:

0816638519 (cloth ; alk. paper)
9780816638512 (cloth ; alk. paper)
0816638527 (pbk. ; alk. paper)
9780816638529 (pbk. ; alk. paper)

Subject:

Art patronage.
Corporate sponsorship.
Museums Economic aspects.
Arts Economic aspects.
Corporate sponsorship Germany Case studies.
Mécénat.
Parrainage publicitaire.
Musées Aspect économique.
Arts Aspect économique.
Parrainage publicitaire Allemagne Études de cas.
patronage.
Cultural policy
Kultursponsoring
Museum
Sponsoring
Cultuurspreiding.
Germany Cultural policy.
Allemagne Politique culturelle.
Germany

Form/genre:

Case studies
Fallstudiensammlung.
Études de cas.

Holdings:

Location: Library main 222439
Call No.: NX710 .R4 2002
Status: Available