Main entry:

Rand, Paul, 1914-1996.

Title & Author:

Paul Rand, a designer's art.

Edition:

New ed.

Publication:

New Haven : Yale University Press, ©2000.

Description:

xiv, 239 pages : illustrations (some color) ; 26 cm

Notes:
Art for art's sake -- The beautiful and the useful -- The designer's problem -- The symbol in visual communication -- Versatility of the symbol -- The trademark -- Seeing stripes -- Imagination and the image -- Integrating form and content -- Ideas about ideas -- The meaning of repetition -- The role of humor -- The rebus and the visual pun -- Collage and montage -- Yesterday and today -- Typographic form and expression -- About legibility -- The good old "neue typografie" -- Design and the play instinct -- Black black black -- The art of the package: tomorrow and yesterday -- The third dimension -- The complexity of color -- Word pictures -- The lesson of Cézanne -- Politics of design -- Integrity and invention.

Summary:

"Paul Rand: A Designer's Art brings together many of Rand's best essays on design and a wide selection of his brilliant graphic work from the thirties to the present. The book begins with a newly revised version of his classic 1947 text, Thoughts on Design, and moves on to his subsequent work in advertising design, corporate identity, design teaching, and typography - areas in which he continues to do exemplary and inventive work. Among the topics he explores are the role of humor in design, the trademark (the most ubiquitous of Rand's trademarks are those of IBM, ABC, UPS, and Westinghouse), design and the play instinct, the complexity of color, the role of symbols, the art of the package, and the politics of design. Each of the essays is illustrated with examples of Rand's work - posters, book jackets, product advertisements, corporate trademarks, packaging, interiors - as well as the work of artists he admires." "For the design student, teacher, professional designer, and, indeed, for anyone interested in the creative communication of ideas, Paul Rand: A Designer's Art is certain to be a book that is both provocative and enlightening."--BOOK JACKET.

ISBN:

0300082827 (paperback)
9780300082821 (paperback)

Subject:

Rand, Paul, 1914-1996 Critique et interprétation.
Rand, Paul 1914-1996
Rand, Paul (Künstler, 1914-1996)
Commercial art.
Design.
Industrial design.
Art publicitaire.
commercial art.
industrial design.
design (discipline)
Bildband
Grafikdesign

Form/genre:

Essays.

Added entries:

Rand, Paul, 1914-1996.

Holdings:

Location: Library main 215511
Call No.: NK44.R1875.A35 2000
Status: Available