Prada / [OMA/AMO Rem Koolhaas ; editorial team, Rem Koolhaas, Jens Hommert, Michael Kubo].

Milano : Fondazione Prada, ©2001.

1 volume (unpaged) : chiefly illustrations (chiefly color) ; 21 cm

In his inimitable style, Dutch architect Rem Koolhaas presents his designs for Prada Stores in New York, Los Angeles and San Francisco. Beginning with the proposition that "indefinite expansion represents a crisis... it spells the end of the brand as a creative enterprise," Koolhaas suggests an alternative: "expansion can also be used for a permanent redefinition of the brand...the epicenter store becomes a device that renews the brand by counteracting and destabilizing any received notion of what Prada is, does, or will become." Koolhaas proceeds to consider general ideas of brand, expansion, tourism and workspace, before launching into the specifics of his designs for the three locations. The book concludes with the plans he developed for the use of in-store technology, expanding the usual definitions of architecture and design. This volume is chock full of images: photographs, drawings, graphs, charts, all of the visual information that Koolhaas has become known for through such books as S,M,L,XL and Mutations. In Projects for Prada Part 1 his working methods for this unique design job are presented in great depth.

8887029180 (paperback)
9788887029185 (paperback)

Koolhaas, Rem.
Koolhaas, Rem Expositions.
Office for Metropolitan Architecture.
Prada (Firm) Buildings.
Prada. Firm.
Office for Metropolitan Architecture Expositions.
Prada (Firme) Constructions Expositions.
Prada (Firm)
Stores, Retail United States Design and construction.
Architecture United States History 20th century.
Interior decorators Italy Exhibitions.
Architecture 20e siècle Expositions.
Boutiques de prestige Californie San Francisco.
Boutiques de prestige Californie Los Angeles.
Décorateurs d'intérieurs Italie Expositions.
Architecture États-Unis Histoire 20e siècle.
Interior decorators
Architecture
Buildings
Stores, Retail Design and construction
Bouwprojecten.
Escaparates.
Arquitectura moderna Siglo XX Exposiciones.
Italy
United States
Dutch architects.
Dutch architectural firms.
Boutiques United States New York (State) New York 1990-2000.
Boutiques United States California San Francisco 1990-2000.
Boutiques United States California Los Angeles 1990-2000.
Italian fashion designers.
Italian fashion design.
Interior design.

Exhibition publications.
Exhibition catalogs
History

Koolhaas, Rem.
Hommert, Jens.
Kubo, Michael.
Prada (Firm)

Projects for Prada, Part 1

Location: Library main 218831
Call No.: NA44.K825.23 P8 2001
Status: Available