Main entry:

Müller-Brockmann, Josef, 1914-1996.

Title & Author:

Geschichte des Plakates = Histoire de l'affiche = History of the poster / Josef und Shizuko Müller-Brockmann ; [Übersetzungen, Denise Schai, M.J. Schärer-Wynne].

Publication:

London ; New York : Phaidon Press, 2004.

Description:

244 pages : illustrations (some color) ; 25 cm

Notes:
German, French, and English.
Originally published: Zürich : ABC-Verlag, 1971.
Includes bibliographical references (page 243).
The character and function of the poster -- The laws of poster-designing -- The early history of the poster -- The illustrative poster -- The objective-information poster -- The constructive poster -- The experimental poster -- The series poster -- Present trends -- Future aspects -- List of artists.
German, French, and English text.

Summary:

"Until today the poster has lost nothing either of its actuality or its effective power. This book defines the nature of the poster and indicates the laws of designing which determine form, colour and composition. The four main lines of development, the illustrative, objective-informative, constructive and experimental poster, are demonstrated by means of 300 posters. The selection concentrates on those examples which, by the conception of their design, have influenced the stylistic development of the poster."--Jacket

ISBN:

0714844039 (paperback)
9780714844039 (paperback)

Subject:

Posters History.
Affiches Histoire.
21.37 applied graphic arts.
Posters.
Affiches.
Cartaz (história)
Arte comercial (história)
Affiche.
Histoire.
Graphic design
History
Graphic arts

Form/genre:

History.

Added entries:

Yoshikawa, Shizuko, 1934-

Histoire de l'affiche
History of the poster

Holdings:

Location: Library main 236957
Call No.: NC1810 .M85 2004
Status: Available