Main entry:

Brown, Elspeth H., 1961-

Title & Author:

The corporate eye : photography and the rationalization of American commercial culture, 1884-1929 / Elspeth H. Brown.

Publication:

Baltimore : Johns Hopkins University Press, 2005.

Description:

viii, 334 pages : illustrations ; 24 cm

Series:

Studies in industry and society

Notes:
Includes bibliographical references (pages 221-319) and index.
The physiognomy of American labor : photography and employee rationalization -- Industrial choreography : photography and the standardization of motion -- Engineering the subjective : Lewis W. Hine's work portraits and corporate paternalism in the 1920s -- Rationalizing consumption: photography and commercial illustration.

Summary:

"In this imaginative study, Elspeth H. Brown examines the intersection of photography as a mass technology with corporate concerns about efficiency in the Progressive period. Discussing the work of, among others, Frederick W. Taylor, Eadweard Muybridge, Frank Gilbreth, and Lewis Hine, Brown explores this intersection through a variety of examples, including racial discrimination in hiring, the problem of photographic realism, and the gendered assumptions at work in the origins of modern marketing. She concludes that the goal uniting the various forms and applications of photographic production in that era was the increased rationalization of the modern economy through a set of interlocking managerial innovations, technologies that sought to re-design not only, industrial production but the modern subject itself."--Jacket.

Resources:
Table of contents
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Contributor biographical information
Publisher description
Table of contents

ISBN:

0801880998 (hc. ; alk. paper)
9780801880995 (hc. ; alk. paper)
9780801889707
0801889707

Subject:

Hine, Lewis 1874-1940
Photography United States Business methods.
Commercial photography United States History.
Photographie professionnelle États-Unis.
Photographie commerciale États-Unis Histoire.
Commercial photography.
Photography Business methods.
Auftragsfotografie
Industriefotografie
Kultur
United States.
USA
1884-1929

Form/genre:

History.

Added entries:

Studies in industry and society.

Holdings:

Location: Library main 237653
Call No.: BIB 167466
Status: Available