Main entry:

Mozingo, Louise A.

Title & Author:

Pastoral capitalism : a history of suburban corporate landscapes / Louise A. Mozingo.

Publication:

Cambridge, Mass. : MIT Press, ©2011.

Description:

x, 315 pages : illustrations (some color) ; 24 cm.

Series:

Urban and industrial environments

Notes:
Includes bibliographical references and index.
Postwar corporations, cities, and the pastoral landscape. The apex of the American corporation. The American city at mid-century. The American pastoral ideal -- The corporation in the suburbs : a development that bespeaks orderliness, spaciousness, and well-being. Leaving the city center. Lessons from the factory. Locating in the suburbs. The suburban corporate landscape. The corporation in the suburb -- The corporate campus : where talented young men are encouraged to think freely. From machinist to Nobel Laureate, workshop to laboratory. A precedent : NELA Park. AT&T Bell Telephone Laboratories. General Electric Electronics Park and Johns-Manville Research Center. General Motors Technical Center. Corporate campus in California. The corporate campus after 1960. The campus, the corporation, and the city -- The corporate estate : out of the city and into the trees. Precedents. Inventing the idea : General Foods. The modernist and the pastoral : Connecticut General Life Insurance Company. The definitive estate : Deere & Company Administrative Center. The corporate estate after Deere. Persuasive generosity -- The office park : looking out over the tree tops instead of the car tops. Offices for an expanding economy : corporate branch offices, back offices, service corporations, and start-ups. Changing suburbs and office parks. Birmingham and Waltham : the first office parks. The research park. Expansion of the office park. A longer, greener view. An American Versailles? -- Global pastoral capitalism : you will feel like you are in heaven. Global competition and pastoral status. Pastoral capitalism goes global. Capitalist magic : gazing at greenness.

Summary:

"Mozingo distinguishes among three forms of corporate landscapes--the corporate campus, the corporate estate, and the office park--and examines suburban corporate landscapes built and inhabited by such companies as Bell Labs, General Motors, Deere & Company, and Microsoft. She also considers the globalization of pastoral capitalism in Europe and the developing world including Singapore, India, and China. Mozingo argues that, even as it is proliferating, pastoral capitalism needs redesign, as do many of our metropolitan forms, for pressing social, cultural, political, and environmental reasons. Future transformations are impossible, however, unless we understand the past. Pastoral Capitalism offers an indispensable chapter in urban history, examining not only the design of corporate landscapes but also the economic, social, and cultural models that determined their form."--Dust jacket p.1.

ISBN:

9780262015431 (hardcover ; alk. paper)
0262015439 (hardcover ; alk. paper)
9780262526142
026252614X

Subject:

Industrial location United States Case studies.
Corporations Headquarters United States.
Land use, Rural United States.
Corporations Headquarters.
Industrial location.
Land use, Rural.
Industrial districts United States.
Business parks United States.
United States.

Form/genre:

Case studies.
Études de cas.

Added entries:

Urban and industrial environments.

Holdings:

Location: Library main 275042
Call No.: BIB 209034
Status: Available