Main entry:

Deffke, Wilhelm H. (Wilhelm Heinrich), 1887-1950.

Title & Author:

Wilhelm Deffke : pioneer of the modern logo / edited by the Bröhan Design Foundation, Berlin ; with essays by Gerda Breuer [and others] ; [translations, Isabel Fargo Cole [and others]].

Publication:

Zurich : Scheidegger & Spiess, ©2014.

Description:

387 pages : illustrations (chiefly color), plans, portraits ; 33 cm

Notes:
Catalog of an exhibition held at the Museum Folkwang, Deutsches Plakatmuseum, Essen, September 28, 2013-January 26, 2014.
Includes bibliographical references and index.
Introduction. From the logo to digital communication design / Torsten Bröhan -- From book to poster. The search for a modern form of surface design : Wilhelm Deffke's training in Wuppertal / Gerda Breuer -- Developing talents : Wilhelm Deffke's early years in Berlin (1909-1914) / Susanne Engelhard -- Deffke and the Werkbund / Christopher Oestereich -- Wilhelm Deffke's posters / René Grohnert -- From logo to corporate design. From Wilhelmwerk (1915-1920) to Internatio (1920-1933) : The Wilhelm Deffke and Carl Ernst Hinkefuss Advertising Studios / Roland Jaeger -- The book Handelsmarken und Fabrikzeichen / Ute Brüning -- Avant garde vs. avant garde : questioning historiography on the basis of Wilhelm Deffke's designs for the Wuppertal coat of arms / Julia Meer -- Why a Deffke trademark? : Deffke's logos 1934-1950 / Christoph Janik -- From advertising to architecture. The anonymous creator of a famous company logo : Deffke's signet for the cigarette manufacturer Reemtsma / Roland Jaeger, Peter Nils Dorén -- Deffke and Manoli / Susanne Engelhard, Christoph Janik -- The total work of advertising Rückforth : from signet to trade fair stand : Wilhelm Deffke and the Rückforth AG 1921-1924 / Susanne Engelhard, Christoph Janik -- From architecture to teaching. Wilhelm Deffke's glass trade fair stand for the Tesma Cigarette Factory, Berlin / Susanne Engelhard, Christoph Janik -- Wilhelm Deffke as an Architekt / Karin Lelonek -- The utopian Project M : Wilhelm Deffke and Magdeburg / Norbert Eisold -- Biography and appendix. Wilhelm Deffke : biography / Christoph Janik -- Catalogue of illustrations -- Deffke client directory -- Deffke bibliography / Burkhard Sülzen -- Selected bibliography.

Summary:

Considered the a father of the modern logo, a the commercial artist and architect Wilhelm Deffke cofounded Germany's first modern advertising agency in 1915. He argued that a company's logo should serve as the foundation of its advertising and by 1950 he had designed more than 10,000 logos. Many of them were notable for their style, which was unusually abstract for the time. This book features 500 reproduced images illustrating his achievements in poster and commercial art.

ISBN:

9783858817372 (hbk.)
3858817376 (hbk.)

Subject:

Deffke, Wilhelm H. (Wilhelm Heinrich), 1887-1950 Exhibitions.
Deffke, Wilhelm (Friedrich Wilhelm Heinrich), 1887-1950.
Deffke, Wilhelm H. (Wilhelm Heinrich), 1887-1950
Deffke, Wilhelm 1887-1950
Deffke, Wilhelm, 1887-1950.
Commercial art Germany History 20th century Exhibitions.
Art publicitaire Allemagne Histoire 20e siècle Expositions.
21.32 history of the graphic arts.
Commercial art
Germany
Duitsland.

Form/genre:

Exhibition publications.
exhibition catalogs.
Exhibition catalogs
History
Catalogues d'exposition.

Added entries:

Breuer, Gerda.
Cole, Isabel Fargo, 1973-
Bröhan Design Foundation.
Museum Folkwang Essen.
Deutsches Plakat Museum Essen.

Pioneer of the modern logo

Holdings:

Location: Library main 289127
Call No.: BIB 231369
Status: Available