Main entry:

Schwitters, Kurt, artist.

Title & Author:

Kurt Schwitters : Avant-Garde and Advertising / Museu Fundación Juan March, Museo de Arte Abstracto Español.

Publication:

Madrid : Fundacion Juan March, 2014.

Description:

99 pages : color illustrations ; 22 cm

Notes:
Published on the occasion of the exhibition of the same name held at Museu Fundación Juan March, Palma de Mallorca, July 16-Oct 4, 2014, and at Museo de Arte Abstracto Español, Cuenca, October 15, 2014-February 15, 2015.
Includes bibliographical references.
Kurt Schwitters : advertising the Avant-Garde at the advance guard of advertising -- Kurt Schwitters : (sch)merz; or, the suffering of art / Javier Maderuelo -- Merz, kommerz, and the merzwerbezentrale / Adrian Sudhalter.

Summary:

Exhibition catalogue. Summary: The exhibition Kurt Schwitters. Avant-Garde and Advertising seeks to highlight jointly what at first glance would appear to be two divergent aspects of the work of Kurt Schwitters (1887-1948), one of the foremost figures of the European avant-garde in the last century: on the one hand, his collages - a technique of which he was a true master, along with Picasso, Hans Arp, László Moholy-Nagy and Hannah Höch - and, on the other, his graphic design, a facet of his legacy that is much less familiar to the general public. To this end, the exhibition presents several of his celebrated collages from the period spanning the 1920s and the 1940s alongside an uninterrupted string of his work in graphic design and typography, with numerous and varied examples, ranging from books, posters, advertising pamphlets, magazines, ads for the press, letterheads, and printed matter for banks and businesses or for the post.--www.artbooks.com.

ISBN:

9788470756238
8470756230

Subject:

Schwitters, Kurt, 1887-1948 Exhibitions.
Schwitters, Kurt, 1887-1948
Commercial art Germany History 20th century Exhibitions.
Art publicitaire Allemagne Histoire 20e siècle Expositions.
Commercial art
Germany

Form/genre:

Exhibition catalogues.
Exhibition catalogs.
Exhibition publications.
History

Added entries:

Maderuelo, Javier, contributor.
Sudhalter, Adrian, contributor.
Agnew, Michael, translator, editor.
Agnew, Sonia, editor.
Museu Fundación Juan March, host institution.
Museo de Arte Abstracto Español, host institution.

Holdings:

Location: Library main 291316
Call No.: BIB 234878
Status: Available