Main entry:

Rand, Paul, 1914-1996, author, artist.

Title & Author:

Paul Rand, a designer's art / Paul Rand.

Edition:

First Princeton Architectural Press edition.

Publication:

New York : Princeton Architectural Press, 2016.

Description:

xiv, 246 pages : illustrations ; 27 cm

Notes:
Art for art's sake -- The beautiful and the useful -- The designer's problem -- The symbol in visual communication -- Versatility of the symbol -- The trademark -- Seeing stripes -- Imagination and the image -- Integrating form and content -- Ideas about ideas -- The meaning of repetition -- The role of humor -- The rebus and the visual pun -- Collage and montage -- Yesterday and today -- Typographic form and expression -- About legibility -- The good old "neue typografie" -- Design and the play instinct -- Black black black -- The art of the package: tomorrow and yesterday -- The third dimension -- The complexity of color -- Word pictures -- The lesson of Cézanne -- Politics of design -- Integrity and invention.
Reproduction of (manifestation): Rand, Paul, 1914-1996. Paul Rand, a designer's art. New Haven : Yale University Press, 1985. xiv, 239 p. : ill. (some col.) ; 27 cm. (DLC) 85050352

Summary:

A comprehensive collection of the best work of Paul Rand, who was one of the world's leading graphic designers, Paul Rand: A Designer's Art gives unique insight into Rand's design process and theory.

ISBN:

9781616894863 (alk. paper)
1616894865 (alk. paper)

Subject:

Commercial art.
Design.
Industrial design.
Art publicitaire.
commercial art.
design (discipline)
industrial design.

Added entries:

Heller, Steven, writer of afterword.

Holdings:

Location: Library main 293811
Call No.: BIB 238992
Status: Available