Thoughts on design = Réflexions sur l'art graphique = Reflexiones sobre el arte grafico / by Paul Rand ; introduction by E. McKnight Kauffer ; illustrations from the author's work.

Main entry:

Rand, Paul, 1914-1996.

Title & Author:

Thoughts on design = Réflexions sur l'art graphique = Reflexiones sobre el arte grafico / by Paul Rand ; introduction by E. McKnight Kauffer ; illustrations from the author's work.

Edition:

2nd ed.

Publication:

New York : Wittenborn, Schultz, 1951.

Description:

x, [2], 159, [1] pages : facsimiles, plates ; 27 cm

Notes:
In English, French and Spanish.
Introduction -- 1. The beautiful and the useful -- 2. The designer's problem -- 3. The symbol in advertising -- 4. Versatility of the symbol -- 5. The role of humor -- 6. Individuality and abstract forms -- 7. Reader participation -- 8. Yesterday and today -- 9. Typographic from and expression -- French and Spanish translations.

Subject:

Design.
Commercial art.
Industrial design.
Art publicitaire.
industrial design.
design (discipline)
commercial art.

Added entries:

Kauffer, E. McKnight (Edward McKnight), 1890-1954.
Dair, Carl, (Autograph)

Réflexions sur l'art graphique
Reflexiones sobre el arte grafico

Holdings:

Location: Library main 24585
Call No.: W12106; ID:88-B10871
Status: Available

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