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Classification:
livres
livres
Prix:
$42.50
(disponible sur commande)
Résumé:
The highway has become the buyway. Along the millions of miles the public travels, advertisers spend billions on images of cola, cars, vodka, fast food, and swimming pools that blur past us, catching our fleeting attention and turning the landscape into a corridor of commerce. A smart, succinct, and visually compelling history of the billboard in America, Buyways traces(...)
$42.50
(disponible sur commande)
Résumé:
The highway has become the buyway. Along the millions of miles the public travels, advertisers spend billions on images of cola, cars, vodka, fast food, and swimming pools that blur past us, catching our fleeting attention and turning the landscape into a corridor of commerce. A smart, succinct, and visually compelling history of the billboard in America, Buyways traces(...)
Titre:
Buyways : billboards, automobiles and the american landscape
Actions:
Prix:
$42.50
(disponible sur commande)
Résumé:
The highway has become the buyway. Along the millions of miles the public travels, advertisers spend billions on images of cola, cars, vodka, fast food, and swimming pools that blur past us, catching our fleeting attention and turning the landscape into a corridor of commerce. A smart, succinct, and visually compelling history of the billboard in America, Buyways traces how the outdoor advertising industry changed the face of American commercialism. Taking us from itinerant bill-stickers of circus posters in the 19th century to the blinking, beeping, 3-D eyesores of today, Gudis argues that roadside advertising has turned the landscape itself into a commodity to be bought and sold as advertising space.
Buyways : billboards, automobiles and the american landscape
Actions:
Prix:
$42.50
(disponible sur commande)
Résumé:
The highway has become the buyway. Along the millions of miles the public travels, advertisers spend billions on images of cola, cars, vodka, fast food, and swimming pools that blur past us, catching our fleeting attention and turning the landscape into a corridor of commerce. A smart, succinct, and visually compelling history of the billboard in America, Buyways traces how the outdoor advertising industry changed the face of American commercialism. Taking us from itinerant bill-stickers of circus posters in the 19th century to the blinking, beeping, 3-D eyesores of today, Gudis argues that roadside advertising has turned the landscape itself into a commodity to be bought and sold as advertising space.
Classification:
livres
livres
Publication:
février 2004, New York
février 2004, New York
Sujet:
Théorie du paysage
Théorie du paysage
