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Classification:
livres
livres
Titre:
Total identity
Total identity
Actions:
Prix:
$112.00
(disponible sur commande)
Résumé:
A broadly-based, high-standard publication on corporate identity has been awaited. "Total Identity" is comprised of four parts, innovatively approaching which every aspect of an organizations’ identity. Part 1 describes the theory behind branding and corporate identity programmes. Part 2 highlights total identity case studies. Part 3 focuses on communications media and(...)
$112.00
(disponible sur commande)
Résumé:
A broadly-based, high-standard publication on corporate identity has been awaited. "Total Identity" is comprised of four parts, innovatively approaching which every aspect of an organizations’ identity. Part 1 describes the theory behind branding and corporate identity programmes. Part 2 highlights total identity case studies. Part 3 focuses on communications media and(...)
Publication:
mars 2004, Amsterdam
mars 2004, Amsterdam
Titre:
Total identity
Actions:
Prix:
$112.00
(disponible sur commande)
Résumé:
A broadly-based, high-standard publication on corporate identity has been awaited. "Total Identity" is comprised of four parts, innovatively approaching which every aspect of an organizations’ identity. Part 1 describes the theory behind branding and corporate identity programmes. Part 2 highlights total identity case studies. Part 3 focuses on communications media and how design enhances their effectiveness. Part 4 discusses the building blocks of design, such as type, colour, and so on, and how and to what effect they can be implemented. "Total Identity" is conceived by the designers of one of Holland's most famous identity agencies Total Design - recently renamed "Total Identity" - and draws from their expertise and project experience. "Total Identity" is a picture book and a thought-provoking study of a discipline in constant motion.
Total identity
Actions:
Prix:
$112.00
(disponible sur commande)
Résumé:
A broadly-based, high-standard publication on corporate identity has been awaited. "Total Identity" is comprised of four parts, innovatively approaching which every aspect of an organizations’ identity. Part 1 describes the theory behind branding and corporate identity programmes. Part 2 highlights total identity case studies. Part 3 focuses on communications media and how design enhances their effectiveness. Part 4 discusses the building blocks of design, such as type, colour, and so on, and how and to what effect they can be implemented. "Total Identity" is conceived by the designers of one of Holland's most famous identity agencies Total Design - recently renamed "Total Identity" - and draws from their expertise and project experience. "Total Identity" is a picture book and a thought-provoking study of a discipline in constant motion.
Classification:
livres
livres
Publication:
mars 2004, Amsterdam
mars 2004, Amsterdam
