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Classification:
livres
livres
Prix:
$27.95
(disponible sur commande)
Résumé:
In Anime’s Media Mix, Marc Steinberg convincingly shows that anime is far more than a style of Japanese animation. He traces the cultural genealogy that spawned Astro Boy to the transformations of Japanese media culture that followed—and forward to the even more profound developments in global capitalism supported by the circulation of characters like Doraemon, Hello(...)
$27.95
(disponible sur commande)
Résumé:
In Anime’s Media Mix, Marc Steinberg convincingly shows that anime is far more than a style of Japanese animation. He traces the cultural genealogy that spawned Astro Boy to the transformations of Japanese media culture that followed—and forward to the even more profound developments in global capitalism supported by the circulation of characters like Doraemon, Hello(...)
Titre:
Anime's media mix: franchising toys and characters in Japan
Actions:
Prix:
$27.95
(disponible sur commande)
Résumé:
In Anime’s Media Mix, Marc Steinberg convincingly shows that anime is far more than a style of Japanese animation. He traces the cultural genealogy that spawned Astro Boy to the transformations of Japanese media culture that followed—and forward to the even more profound developments in global capitalism supported by the circulation of characters like Doraemon, Hello Kitty, and Suzumiya Haruhi. He details how convergence was sparked by anime, with its astoundingly broad merchandising of images and its franchising across media and commodities. He also explains how the rise of anime cannot be understood properly—historically, economically, and culturally—without grasping the integral role that the media mix played from the start. Engaging with film, animation, and media studies, as well as analyses of consumer culture and theories of capitalism, Steinberg offers a sustained study of the Japanese mode of convergence that informs global media practices to this day.
Anime's media mix: franchising toys and characters in Japan
Actions:
Prix:
$27.95
(disponible sur commande)
Résumé:
In Anime’s Media Mix, Marc Steinberg convincingly shows that anime is far more than a style of Japanese animation. He traces the cultural genealogy that spawned Astro Boy to the transformations of Japanese media culture that followed—and forward to the even more profound developments in global capitalism supported by the circulation of characters like Doraemon, Hello Kitty, and Suzumiya Haruhi. He details how convergence was sparked by anime, with its astoundingly broad merchandising of images and its franchising across media and commodities. He also explains how the rise of anime cannot be understood properly—historically, economically, and culturally—without grasping the integral role that the media mix played from the start. Engaging with film, animation, and media studies, as well as analyses of consumer culture and theories of capitalism, Steinberg offers a sustained study of the Japanese mode of convergence that informs global media practices to this day.
Classification:
livres
livres
Publication:
mars 2012
mars 2012
Sujet:
Épistémologie et réseau
Épistémologie et réseau
