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Titre:
Comment les images font signe: la sémiotique facile

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Résumé:
L'image d'une pomme désigne le fruit mais peut aussi, dans certains cas, évoquer une alimentation saine ou symboliser la beauté, car les signes ont le pouvoir de signifier tout autre chose que ce qu'ils semblent montrer. Leur signification dépend des éléments qui servent à les mettre en forme ainsi que du contexte dans lequel ils sont perçus. Alphabet morse, panneaux de signalisation, publicités, héraldique, musique, peinture, photographie, poésie, cinéma, design et architecture, gestes et expressions du visage, symptômes, vêtements ou rituels : les signes sont d'une extraordinaire diversité et ne cessent d'enrichir le champ des significations qui nous entourent. Massivement véhiculés par l'image, ils relèvent de la sémiotique, qui est l'étude des signes. Cet ouvrage propose un accès facile à l'univers des signes à travers soixante-seize notions présentées sous forme de questions-réponses à la manière d'un jeu avec l'auteur. Le lecteur est ainsi amené à s'interroger sur la façon dont les signes sont élaborés, interprétés et compris.

Titre:
Image factories, infographics 1920-1945: Fritz Kahn, Otto Neurath et al.

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Résumé:
At the beginning of the 20th century, an unprecedented volume of information began circulating in the mass media, calling for the development of new visualization tactics to organize it all. The abundance of news and information required new forms of representation that would allow readers to glean a quick understanding of complex circumstances at a glance; the infographic was born. "Image Factories" is dedicated to the pioneering infographics of Austrian physician and illustrator Fritz Kahn (1888–1968) and German philosopher Otto Neurath (1882–1945), who both worked with graphic designers to realize their groundbreaking information visualizations. Presenting historical material and imagery designed between 1920 and 1945 alongside contemporary infographics, with a series of essays by Helena Doudova, Stephanie Jacobs, Patrick Rössler, Bernd Stiegler, Vilém Flusser and Otto Neurath, Image Factories offers a fascinating account of the early development of the infographic.

Titre:
The Minard system: the complete statistical graphics of Charles-Joseph Minard

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Résumé:
Charles-Joseph Minard's remarkable flow map of Napoleon's 1812 march into Russia, made famous by Edward Tufte, is considered to be one of the most magnificent data graphics ever produced. ''The Minard System'' explores the nineteenth-century civil engineer's career and the story behind this masterpiece of multivariate data, as well as sixty of Minard's other statistical graphics reflecting social and economic changes of the Industrial Revolution in Europe and around the world. These drawings are from the collection of the École Nationale des Ponts et Chaussées in Paris and have never before been published in their entirety.

Titre:
Follow me III: signage designs, defining spaces

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Résumé:
Follow Me 3 leads intrepid readers on an expedition through the latest in wayfinding and signage projects from around the world. The book delves into the concept behind each project and the integration of wayfinding programs in their environments, with a focus on visual guidance, space planning, and functional integration in a variety of settings. Projects are organized in easy to follow sections that cover educational and medical institutions, indoor public space, business centers, leisure centers, hotels and housing, and outdoor signage.

Titre:
The Hollywood sign

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Résumé:
Hollywood's famous sign, constructed of massive white block letters set into a steep hillside, is an emblem of the movie capital it looms over and an international symbol of glamour and star power. To so many who see its image, the sign represents the earthly home of that otherwise ethereal world of fame, stardom, and celebrity -the goal of American and worldwide aspiration to be in the limelight, to be, like the Hollywood sign itself, instantly recognizable. How an advertisement erected in 1923, touting the real estate development Hollywoodland, took on a life of its own is a story worthy of the entertainment world that is its focus. Leo Braudy traces the remarkable history of this distinctly American landmark, which has been saved over the years by a disparate group of fans and supporters, among them Alice Cooper and Hugh Hefner, who spearheaded its reconstruction in the 1970s. He also uses the sign's history to offer an intriguing look at the rise of the movie business from its earliest, silent days through the development of the studio system that helped define modern Hollywood. Mixing social history, urban studies, literature, and film, along with forays into such topics as the lure of Hollywood for utopian communities and the development of domestic architecture in Los Angeles, The Hollywood Sign is a fascinating account of how a temporary structure has become a permanent icon of American culture.

Titre:
Toilet signs: sur la porte des toilettes

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Résumé:
Rien de plus banal a priori que ces sigles indiquant où se trouvent les toilettes pour hommes ou femmes : des gares aux restaurants et bistros, on tombe sur ces logos dès qu'une envie pressante nous pousse à fréquenter les salles d'eau d'un lieu public. Si souvent la séparation hommes/femmes est symbolisée par un pictogramme, il n'est pas rare de tomber sur des panonceaux plus originaux, humoristiques, surprenants voire. incompréhensibles ! C'est à un voyage visuel inédit que vous convie ce petit ouvrage illustré.

Titre:
Wayfinding and signage : construction and design manual

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$115.00
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Résumé:
The goal of this book is to communicate knowledge and information which help in the planning and application of effective orientation systems in the tourist industry. International examples from all areas of tourism create an overview of the subject. Topics covered include: congress centres, hotels, museums, parking structures, and medical facilities.

Titre:
Space & environmental graphics

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Résumé:
In addition to functionality, urban environments in a mature society tend to offer greater amenities and friendlier spaces by applying visual and other elements that are appealing to the senses. Friendly and comfortable environments, relaxing spaces or stimulating and extraordinary spaces are sought after. For corporations and shops, the effective use of visual elements such as graphics, colours, and lighting is becoming more important to comprehensively enhance their images.

Titre:
New York neon

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Résumé:
Thomas E. Rinaldi captures the brilliant glow of surviving early- and mid-twentieth-century neon signs, those iconic elements of the cityscape now in danger of disappearing. This visual tour features two hundred signs, identified by location, with information on their manufacture, date of creation, and the businesses that commissioned them. In a generously illustrated introduction, drawing on documents including rare period trade publications, Rinaldi recounts the development of signage and the technological evolution of neon and examines its role in the streets of New York, in America's cultural identity, and in our collective consciousness. New Yorkers and visitors to the city, neon-sign enthusiasts, and those interested in signs and historic advertising generally, as well as design professionals, serious historians, and casual students of the city, will want this colorful book, which comes at a critical moment when the disappearance of the original signs has inspired a growing interest in neon.

Titre:
Les fondamentaux du branding

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Résumé:
Branding donne un aperçu complet de la stratégie de marque, autrement dit du branding. Ce mot à la mode s'avère être l'élément clé de la communication entre l'entreprise et son public. C'est pourquoi le rôle de la marque a pris un essor considérable et touche aujourd'hui tous les secteurs de la société. Ce livre explore, en six chapitres, les différente aspects du branding, tels que les valeurs et la stratégie des marques, ou encore les tendances et innovations qui influencent le branding d'aujourd'hui. Chaque point abordé est enrichi d'illustrations, d'exemples, d'études de cas et de témoignage; dévoilant tous les secrets du branding. Cet ouvrage à visée didactique constitue une approche enrichissante à la fois pour les professionnels en quête de connaissances pratiques et théoriques et pour les étudiants soucieux d'en apprendre un peu plus sur le phénomène