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Titre:
New York neon

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$28.50
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Résumé:
Thomas E. Rinaldi captures the brilliant glow of surviving early- and mid-twentieth-century neon signs, those iconic elements of the cityscape now in danger of disappearing. This visual tour features two hundred signs, identified by location, with information on their manufacture, date of creation, and the businesses that commissioned them. In a generously illustrated introduction, drawing on documents including rare period trade publications, Rinaldi recounts the development of signage and the technological evolution of neon and examines its role in the streets of New York, in America's cultural identity, and in our collective consciousness. New Yorkers and visitors to the city, neon-sign enthusiasts, and those interested in signs and historic advertising generally, as well as design professionals, serious historians, and casual students of the city, will want this colorful book, which comes at a critical moment when the disappearance of the original signs has inspired a growing interest in neon.

Titre:
Les fondamentaux du branding

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$49.95
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Résumé:
Branding donne un aperçu complet de la stratégie de marque, autrement dit du branding. Ce mot à la mode s'avère être l'élément clé de la communication entre l'entreprise et son public. C'est pourquoi le rôle de la marque a pris un essor considérable et touche aujourd'hui tous les secteurs de la société. Ce livre explore, en six chapitres, les différente aspects du branding, tels que les valeurs et la stratégie des marques, ou encore les tendances et innovations qui influencent le branding d'aujourd'hui. Chaque point abordé est enrichi d'illustrations, d'exemples, d'études de cas et de témoignage; dévoilant tous les secrets du branding. Cet ouvrage à visée didactique constitue une approche enrichissante à la fois pour les professionnels en quête de connaissances pratiques et théoriques et pour les étudiants soucieux d'en apprendre un peu plus sur le phénomène

Titre:
Toilet signs: sur la porte des toilettes

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Résumé:
Rien de plus banal a priori que ces sigles indiquant où se trouvent les toilettes pour hommes ou femmes : des gares aux restaurants et bistros, on tombe sur ces logos dès qu'une envie pressante nous pousse à fréquenter les salles d'eau d'un lieu public. Si souvent la séparation hommes/femmes est symbolisée par un pictogramme, il n'est pas rare de tomber sur des panonceaux plus originaux, humoristiques, surprenants voire. incompréhensibles ! C'est à un voyage visuel inédit que vous convie ce petit ouvrage illustré.

Titre:
Wayfinding and signage : construction and design manual

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$115.00
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Résumé:
The goal of this book is to communicate knowledge and information which help in the planning and application of effective orientation systems in the tourist industry. International examples from all areas of tourism create an overview of the subject. Topics covered include: congress centres, hotels, museums, parking structures, and medical facilities.

Titre:
Cult-ure: Ideas can be dangerous

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$54.00
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Résumé:
Cult-ure is the culmination of a decade's research into why and how we communicate. Revealing how ideas are transmitted through words, symbols and gestures, how such ideas gain cultural currency via the theory of the meme, this book provides a provocative exploration into media convergence within our digital age and an insider's guide into the changing nature of communications, perceptions and identities.

Titre:
Made in Paris

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$33.95
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Résumé:
Loin des habituels clichés sur la Ville Lumière, les trois photographes de ce livre proposent un voyage en images sur ce qui fait l'identité visuelle d'une ville, son quotidien à portée d'œil. Le typique se déplace: pas de monuments, de vues imprenables, de perspectives bluffantes mais des devantures, des enseignes commerciales, des plaques de rue, d'égouts, des panneaux de signalisation en tous genres, des collections de murs peints ou de camions taggués... Page après page se découvre ici un alphabet particulier pour déchiffrer une ville, sa spécificité. Des signes multiples qui, l'air de rien, s'inscrivent dans la mémoire du passant ou dans celle du voyageur y dessinant une silhouette urbaine bien particulière.

Titre:
Identités visuelles

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$46.95
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Résumé:
Les six essais qui composent cet ouvrage portent sur des sujets apparemment très différents : des logos, un "total look", un concept de magasin et un couteau. Si ces objets sont ici soumis à une analyse sémiotique, c'est qu'ils illustrent, au-delà de leur commune appartenance à la culture matérielle contemporaine, un même mode de production du sens.

Titre:
Andrew Kuo: What me worry

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$55.00
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Résumé:
Repurposing the sad, comical and seemingly trivial minutiae of everyday life into pie charts, flow charts and other forms of visual data sorting, New York-based artist Andrew Kuo transforms the idlest of days into a witty analysis in color and pattern. The charm of these works lies not only in their balance of what might be called "cool content in geek form," but also in the criteria and gradations they measure. Kuo's obsessive charts, which resemble Op art, Concrete art or the abstractions of Josef Albers have reached a wide audience through his music reviews for The New York Times, as well as through numerous solo shows over the past ten years. What Me Worry adopts Mad magazine's slogan to gently poke fun at the artist's compulsive record-keeping, and compiles a range of charts, some of which are also made into colorful sculptures, alongside figurative paintings, diary musings and a series of recipes.

Titre:
Otto Neurath: The language of the Global Polis

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$35.00
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Résumé:
The Language of the Global Polis explores Neurath's ideas on the modern metropolis, his fascination with visual media and the Vienna Method of Pictorial Statistics and the ways in which Neurath attempted to internationalize the aims of his Museum of Society and Economy through collaborations with CIAM and Otlet and by establishing satellite museums across the world. Both scholarly and accessible, Vossoughian's text offers a new perspective to one of the most formidable intellectuals of the interwar period.

Titre:
The Hollywood sign

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$27.95
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Résumé:
Hollywood's famous sign, constructed of massive white block letters set into a steep hillside, is an emblem of the movie capital it looms over and an international symbol of glamour and star power. To so many who see its image, the sign represents the earthly home of that otherwise ethereal world of fame, stardom, and celebrity -the goal of American and worldwide aspiration to be in the limelight, to be, like the Hollywood sign itself, instantly recognizable. How an advertisement erected in 1923, touting the real estate development Hollywoodland, took on a life of its own is a story worthy of the entertainment world that is its focus. Leo Braudy traces the remarkable history of this distinctly American landmark, which has been saved over the years by a disparate group of fans and supporters, among them Alice Cooper and Hugh Hefner, who spearheaded its reconstruction in the 1970s. He also uses the sign's history to offer an intriguing look at the rise of the movie business from its earliest, silent days through the development of the studio system that helped define modern Hollywood. Mixing social history, urban studies, literature, and film, along with forays into such topics as the lure of Hollywood for utopian communities and the development of domestic architecture in Los Angeles, The Hollywood Sign is a fascinating account of how a temporary structure has become a permanent icon of American culture.